Sienna’s World

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Sienna’s World

S-World is an abbreviation for Sienna’s World named after my daughter, the most beautiful baby in the world. I know, every father says that about his daughter, but one has to admit she’s a cutie. On informing my farther about the make-up of the business and networking software plus my decision to name it after Sienna, he came up with a rather pertinent acronym.

Super Intelligent Engine for New Network Access

As the environment the SIENNA software lives in is to be a Virtual World, the word “World” was added, thus resulting in making Sienna’s World, shortened to “S-World.” Within S-World’s Virtual World, Sienna will appear as an Angel helping to bring attention to specific items of interest.

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While in many ways much of the second and third part’s of American Butterfly are dedicated to the Sienna software, this chapter offers a friendly and simplified overview of the basics.

At best they are a collection of super summaries, as each page you are about to read requires a book all to itself. Then one needs to put all those books together, much like the economics within American Butterfly. The construct of the software is circular, with each component adding versatility and strength to the others.

By the time we have reach the end of American Butterfly Part 3 we will have delved deep into Quantum Mechanics and String Theory to adapt this software into a time machine of sorts, creating simulations of our reality and sending them forward in time to help us learn from our future mistakes and triumphs – before we even encounter them, well our business mistakes at least, but in this time of economic uncertainty, it’s still very cool.

We are in for quite a ride, but for now, for this chapter, we are keeping life nice and simple.

S-World VSN Rendering and Privacy

S-World VSN is the oldest concept within American Butterfly. It began in 2000, and by 2002 my company had developed the world’s first commercial mapped Virtual Tour for popular internet usage, where one zooms in on animated maps, clicks on scenes or buildings to look at 360-degree movies, and from where one could book accommodations. The 2012 update changes the 360-degree movies into 3D renderings that can be accessed, walked into, or encircled.

S-World VSN (Virtual Social Network) sees the creation of a Virtual World that mirrors real life. The simplest explanation would be to consider Google Maps in 3D, where instead of just looking down at a 2-dimensional flat image, one adds the dimension of height so one can walk under bridges, into houses and swim in bodies of water.

If one has played the Sims, one will already have a good picture, indeed the Sims and Pixar are desired as primary partners in S-World VSN. If one has not seen the Sims, please consider any computer game where a player’s avatar can move. Or consider a recent animated film; imagine you can pause it, then pick a character and direct the character around the animated environment.

Unless the owner of a private property opts for their property to be displayed in 3D within S-World, only a 2D image will be available and VSN users will not be able to move their avatar onto the visual image. The 2D Image will be similar, or the same, as seen in Google Maps.

The rendering process will start with Satellite Imagery, alongside the standard flat overhead view, various angles will also be photographed, once combined with existing global map data from all sources then triangulated, S-World VSN: 001 will be completed, with a reasonable degree of accuracy. Besides current popular animation techniques, great attention will be placed on fractal geometry. From this point there are various initiatives to improve the accuracy of S-World.

  1. At each operation center there is a dedicated rendering department. At times it will render properties or areas directly, albeit its primary function is to teach others how to use the basic equipment and software, as the software will be based around the Sims. Once shown how to use a pen laser, anyone 12 and older could make a professional rendering.
  2. The Travel and Real Estate industries will see the advantage in professionally rendering their establishments and their destinations, and real estate agents will perform this task free of charge. In the case of upscale homes and resorts, a more professional rendering can be performed for a fee.
  3. Gamers and S-World VSN fans will have the opportunity to be in charge of a specific area for them to upkeep, for which they will receive EEE Points, and network credits.
  4. In general, Tourism Boards and local authorities will see the advantage in assisting the rendering of their specific areas.

All Facebook Profits Condensed

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All Facebook Profits Condensed.

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Adding up all components facebook e-commerce, stores and concierge services are forecast to generate just under $275 Million.

America Butterfly Question, AB15: Is this figure a reasonable assessment?

Higher _____ Spot on _____Lower _____? (If higher or lower please present your estimate)

Facebook Share Price

On the 18th May Facebook launched its IPO (Initial Public Offering / Stock market Floatation), shares were sold at a record setting value of $38 each, at the end of the day valuing Facebook at $104 Billion. However as soon at the IPO had launched certain narrow minded vultures within the financial sectors started to look at what Facebook makes now, rather than what it could make in the future. As such shortly after facebook stock lost about 20% of its value. By the end of August Facebook shares had lowered to 50% of their initial value.

Currently Facebook make around $1Billion a year in profit, which compared to other companies at a similar share value is low, as such dividend yield will be comparatively lower. To make matters worse the swing of facebook users from desktop to Cellular phones impacts revenue as currently Facebook to not have an advertising strategy for this medium.

All told if we take into account the “Lx.” forecasts are split between 768 resort networks “American Butterfly” enabled Facebook profits total just over $180 Billion. On top of that is the $1.5 Trillion 2036 Real Estate assets.

America Butterfly Bonus Question, AB16: On validation from budgetary and financial analysts alongside the bipartisan cooperation from US governments, is it fair to say Facebook shares are due to sky rocket?

Higher ________ OK ________ Lower ________?

American Butterfly

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Cities of Science

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“S-World Network – City of Science”

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The “S-World Network – City of Science” concept originated from the preceding “American Butterfly” Eurozone economic thesis “Sparta Rises Again”, which focused on the creation of many resort networks adjacent to each other in Laconia Southern Greece, the original home of Sparta, to be named “New Sparta, City of Science”.

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“New Sparta” is split into two parts: Network City & Science City with industry sitting in the middle.

To adapt the model within the USA as the US has two of the 8 continental network cubes it would seem practice to situate one the “S-World Network – City of Science” in a southerly central location, maybe on the border with Mexico and another in a Northerly location maybe on the border of Canada.

A Network City is designed as an international network-trading hub, seeing the land split evenly between qualifying nations, from where they build an embassy and a small resort network around it. The size of the city is not indicative of density, as existing settlements will remain untouched and in general expanses of nature will separate all countries allocated land.

Science City in many respects designed to replicate “Silicone Valley” which started its life as a practical university.

In the early 1950’s Stanford University dean of engineering, Frederick Terman, created a seven-hundred-acre industrial park on university land for private companies that could commercialize the ideas of his students. 

First came Hewlett Packard who made semiconductors, then came Intel who on 1971 they created the first microprocessor. This lead to Don Hoefler of Electronic News reporting the region using the name “Silicone Valley USA”

Science City is designed in a similar fashion, the City built around research and development in all fields applied to 16 industry sectors found within. Besides generating revenue independently Science City will be subsidized by all resort networks.

The combined cities (Network & Science) become the host and central nerve station for Facebook Gifts, S-World & Buinessbook operations, vetting applications to join or work within the network, considering new ideas presented and acting as a customer service centre for retail & service inquiries or complaints.
As each complaint or inquiry is central to the networks ambitions for product superiority, by 2018 the 100,000 or so staff dedicated to Facebook Gifts, S-World & Buinessbook operations all become an intrinsic part of the customer service network, each complaint seeing proactive assessment and when necessary definitive actions.

With such a high compliment of staff on call the concept of phone auto attendants offending an endless series of digit options leading to voice mail recordings becomes a thing of the past.

Alongside the availability of one on one conversations comes the reassurance that whoever one speaks to will do their best to assist in a courteous manor as the “Per human results, search engine” principal applies, the caller having the options to vote on the satisfaction of the conversation after it ends, simply by pressing either 1,2 or 3 on their telephone. The same principal will apply to web based enquiries.

Facebook Stores 2018 Profits

As we have seen in 2018 the economic stimulus method generates Facebook $24,369,441 based on guaranteed income, in addition to this income from paying customers needs to be estimated.

To do this one needs to realistically estimate the number off customers expected to visit the store and how much each will spend.
The general rule in estimating retail sales is “revenue per square foot”, at $6,200 per square foot Apple are the retail industry leaders by quite some way. This is not simply due to their branding; more significant is the concept that they do not sell a wide variety of products as such they do not need as much space. In second place comes Tiffanies at $3,000 per square foot, however on the whole most high end Mall’s relaters receiving the region of $1,000 to $1,500.

Let’s examine the various reasons why Facebook Stores have the capacity to match Apple stores.

  1. Few would argue, in terms of brand awareness and love that facebook are a match for Apple/li>
  2. Having first choice of location, and indeed a say in how the Mall will be designed offers a distinct advantage in awareness and foot traffic /li>
  3. Staff are better paid, in some cases by a factor of four, said factor creating a highly motivated profit and service orientated workforce. /li>
  4. Facebook stores are due to be based on the Apple concept of not having an overwhelming amount of products, an example: A large electronic goods store could be 25,000 sq feet, however as Facebook Stores only sell the top ten percentile of network products, the space need to sell electronic goods would take up only a tenth of the space.

All in all there is a reasonable argument that Facebook Stores could match Apple Stores revenue, but for safety we shall work half it to $3,100, as such 25000 square feet multiplied by $3100 equates to $77,500,000 in the tills. From here we apply the 50% mark up and 10% sales tax and we are left with $23,175,000 in pre operations profits, however as the staff costs are accounted for via the economic stimulus revenue, we need only to concentrate on staffs profit share which would be in the region of $1 Million and a marginal $500,000 increase in operations budgets leaving $21,675,000.

For the sake of contingency items an annual profit forecast of $20 Million is presented.

America Butterfly Question, AB10: Is this a reasonable assessment

Higher ________ OK ________ Lower ________?

Facebook Gifts

Facebook Stores become a terrific platform for Facebook Gifts, as many members will at one time or another visited the stores. Alongside this we need to look at the totality of the “American Butterfly” ambitions, I did not decide to give “Quantum Economics” freely to the world just so that Facebook could make money, It for the creation of hospitals & solar arrays, the protection of social security, pensions & welfare alongside the ecological and philanthropic initiatives. Facebook’s inclusion is out of necessity as they become the catalyst which makes “Quantum Economics”, as such whenever one considers “Quantum Economics” and all the good it can bring one will immediately associate the concept with Facebook

A few summary points will be presented before moving into the financial forecasting.

  1. Facebook E-Commerce and Stores products have a concise voting pool assessing all goods of which Facebook Gifts and Stores only present the top ten percentile.
  2. Facebook stores allow consumers to the touch and feel the products an experience not offered by competing e-commerce vendors.
  3. The University Media and Adverting departments create superior website imagery, including hi end photography, films or film clips and where appropriate 3D rendering renderings of products and services.
  4. Within “S-World Network – City of Science” Over 100,000 staff are available to assist consumers.
  5. The focus on high turnover on specific product ranges dictates higher wholesale ordering resulting in lower prices.
  6. Should only a like for like price be available, the knowledge that buying from Facebook Gifts assists the fight against global warming, protects ecology, provides medical aid, secures pensions and welfare for the disadvantage, in comparison to another company that sees profits used for personal gain, it would not be a stretch to boldly say, a consumer would need to be clinically insane to purchase from a un-philanthropic source.
  7. All polls taken regarding Facebook Gifts concept have indicate a 100% approval and usage rate.
  8. Lastly comes the rather obvious fact that millions upon millions of people already love facebook

Facebook Gifts 2018 Profits

Having made countless financial forecasts over the years two major lessons have been learned. Firstly whatever your gut tells you it’s best to half it, as in general ones optimism tends to over inflate. Secondly half it again as it’s best under promise and over deliver. So the philosophy dictates safety should be found in a 25% forecast of initial estimates. This suggests that starting out with a 100% usage statistic one if four facebook members using the service is a safe bet, however to be truly minimalistic the forecast presented accounts for ratio of one in ten members using Facebook Gifts.

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Explaining the Spreadsheet:

On the left we see the category of user and the percentage of facebook members within it, after which we see the annually amount spent followed by the total revenue (cash in tills) received. Next comes the 50% mark up which equates to an item costing $1,500 being purchased for $1,000 from the manufacturer. It is worth emphasizing that the standard retail mark up is 100%, which would make a $1,000 item $2,000.

The “Turnover after Tax” represents Facebook’s income after paying sales tax.

“Costs” represent operational and staff costs. Note: As an on line service one would expect lower costs, however this figure includes the rather time consuming art of wrapping the gifts, writing the tags and the network service representatives salaries.

The “Profit after Operations” sees the total profit divided between the 512 Resort Networks, this figure accounts for the second phase of 256 resorts due to launch in 2016.

In regards to spending, caution has been applied the highest figure being $10,000, in polls one in ten suggested this would be the figure they would spend, if we note the 0.25% figure next to the “Cherished Users” column this indicated that only one in 400 would spend this much, all in all a very guarded estimate.

Please note the “New Users” column at the bottom, this account for the Baby Boomer generation joining facebook.

Finally we see the total profit received halved due to international operations, as such in total this forecast suggests each resort network will generate $20,154,836

America Butterfly Question, AB11: Is this figure a reasonable assessment?

Higher ________ OK ________ Lower ________?

Facebook Gifts Plus

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Facebook Gifts Plus is the everyday version of facebook gifts, in essence facebook stores on the web, people spend a more on everyday items than gifts hence the greater profit return.

In total we see a figure of $31,617,883

America Butterfly Question, AB12: Is this figure a reasonable assessment?

Higher ________ OK ________ Lower ________?

“Lx.”

As described earlier “Lx” is exclusive to the top 1 percentile of the world’s net wealth holders and earners, before looking at the forecasts, two aspects need to be explained.

Firstly and simply Facebook “Lx” will be called ” Lx” so remove the connotations of elitism from the Facebook brand proper, Lx on its own has nice connotation of Love Kiss” Lx.” Facebook have the further option of exchanging the “Lx.” application for the S-World.Biz Business Gifts application, as described shortly.

Secondly the “Lx.” retail system is what is later described as a “GDP Buster” as whist it makes profit for facebook, due to the low Mark Up’s for high spenders it is designed to stimulate economic growth by encouraging the super rich to spend money as opposed to saving and investing. With over 40% of the worlds wealth owned by the top 1% and the other 45% owned by the top 10% encouraging the movement of this capital will result in a significant rise in global GDP, GDP being “the amount of money spent by businesses and citizens with a year”.

For top spenders we are looking at an average mark up of 2.5% depending on the type of goods or services purchased. Property for instance would see a 0.5% mark up, on the other end of the scale a top of the range mountain bike would see a 10% mark up. In general due to shop rent, staff, taxes and general operations a bike shop would sell such a bike at a 100% mark up, if it cost $2,000 to manufacture, it would sell for $4,000. However if bought via “Lx.” The same bike would cost $2,200.

With goods as such value, the super rich will be more inclined to buy them, relatives receive more flamboyant Christmas presents, wives receive more jewellery, and billionaires buy more supercars and yachts.

Lx. Gifts

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Besides the lower “Mark Up”, there are four differences to the facebook gifts model, most significant is the amount spent, whist the top tear of $25 Million seems like a lot this category only accounts for one in 560 of those qualified to become “Lx.” members.

The second difference is in “Operating Costs”, if we consider selling one luxury item can cost ten to one hundred times more than a standard goods item, the need for staff is lower, as such presented costs decrease from 60% to 30%. However for “Service clients” spending over $1,000,000 a year the mark up increases due to dedicated concierge staff.

Thirdly the amount of resorts increases from 512 to 768, as unlike facebook gifts “Lx.” profits are split between all resorts.

Lastly a $10,000,000 deduction is made for Lx lounges, much the same as exclusive lounge bars in New York or LA, however “Lx” lounges will be subsidized to the tune of $10,000,000 thus affording the Michelin Star chef’s, stylish, attentive staff and named performers, whilst selling food and beverages at reasonable prices.

All in all Lx. Gifts is forecast to generate just over $70 Million

America Butterfly Question, AB13: Is this figure a reasonable assessment?

Higher ________ OK ________ Lower ________?

“Lx.” Infinity

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In the same vein as Facebook Gifts Plus becomes the general e-commerce facebook product delivery system, “Lx.” Infinity is the every day usage version of “Lx.” Gifts.

Looking at the top tear “Diamond Plus” we see a $50,000,000 spend, this is representative of one of 0.006% of facebook members, adopting a dedicated network concierge team to look after their purchasing and procurement needs. At a mark up of 2.5% in comparison to the standard 100% if one was to spend this amount in a year, it would make sense to do so via there “Lx.” Concierge procurement team, not only will the recipient take advantage of the low mark-up, a dedicated team within the network would have excellent knowledge of the best products and services found within the network.

This figure accounts not just for everyday items and general travel and concierge items, alongside these capital acquisitions such as off plan real estate in future resort networks and other high price items.

Please notice the Diamond Plus on the far right at $2,563,477 a figure far lower that lower spending members, this is indicative of the ”GDP Buster” concept where in essence for “Lx.” is close to a loss leader, the object of the excursive being to generate as much revenue as is possible for the suppliers. As this business model/concept is unique and as such it is impossible to accurately predict usage, as such the figures have been worked on 2500 “Lx.” Infinity Diamond Plus members, considering the advantages the service could well see more.

All told, “Lx.” Infinity is forecast to generate just under $100 Million

America Butterfly Question, AB14: Is this figure a reasonable assessment?

Higher ________ OK ________ Lower ________?

Facebook Stores

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Facebook Stores

“The size of the store signals the importance of the brand”

Considering Facebook shareholders, management and employees desire facebook to become the most successful company on the planet in all areas. Alongside Criss Cox’s wish to connect facebook to everything you use is not an imaginary evolvement. Given the framework to excel the idea of Facebook Stores is an obvious extension to Facebook Gifts and “Lx”.

How will Facebook Stores excel?

The top 10 percentile of good, products, real estate and services initiative is on its own enough to warrant the term “a significant improvement over most or all competitors”.

Within Mall based retail, the physical stores themselves, the quality of service and the enthusiasm offered by staff are also pivotal to achieving greatness. We have already discussed the substantial location enhancing initiatives; however said location enhancements were specific to the resort as a single unit. Within the resort itself their will be a variance in the “Location, Location, Location” principal, and example in real estate would be a property that garden opens out only a lake, or built on a mountain. In retail within a Mall or a Mall within a Marina, there are of course higher and lower traffic areas.

As Facebook Stores themselves will become location-improvement event they shall receive the fist pick of location within the Malls, a significant advantage and an immediate boost to their capital asset, as a prime high traffic location within a Mall could see two maybe three times the sales of its low traffic counterpart.

The cost of building a Mall is in the region of $400 per square ft, add the infrastructure and land and a figure of $532 per square ft is arrived at. For Facebook Stores we are considering 25,000 sq ft per store, a size equal to Bloomingdales outlet stores and slightly bigger than Apple’s largest store. The cost per store equals $13,300,000 add $2,325,000 for shop fitting and miscellaneous expenses and we come to $15,625,000 per resort, which when multiplied by the 256 resorts gives an even $4Billion initial investment.

The average staff levels within a Mall retail store are one per 1,000 square feet, in the financials one per 800 sq feet is presented. The average Apple floor staff wage is between $9 and $15 per hour, for Facebook Stores entry level staff a basic of $15 per hour plus profit share and commissions is offered, which if distributed evenly would double their salaries to a figure in excess of $60,000 a year. However profit share and commissions are awarded on a performance and customer rating statistics, alongside QE & EEE points (to be clarified later). This will have the effect of seeing exceptional performance being rewarded with plus $100,000 salaries often for US citizens without 16 plus education.

This exercise along with the desired glamour’s stature of being a Facebook Store delegate is designed to create the enthusiasm akin to that of flight attendant in the 60’s and 70’s, as highlighted in Leonardo DiCaprios film “Catch me if you can” At the end of the day, these staff initiatives boil down to one objective, to motivate to generate as much revenue as possible whilst increasing facebook’s brand image on a daily basis.

Before we look at the figures, let’s examine the see the original opening paragraph to the Facebook section. “On the subject of making profit when I worked out the “American Butterfly” enabled Facebook 22 year profit forecast, I felt like the Italian Scientists at Cern when after they broke the speed of light, there simply had to be a mistake. From the parent resorts alone, from a $4 Billion investment, without a single customer moving a mouse or paying a cent in cash we were just under $1.5 Trillion, what on earth was the figure going to be when we added paying customers, e-commerce and revenue from the sibling resorts? I checked and rechecked, but I could find no errors. This becomes possible due to the $425 Million resort network economic stimulus initiative.

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Seeing as Facebook Stores sell will just about everything including holidays, Concept cars, Real Estate, Solar Arrays and Financial Services alongside standard retail and apparel, it’s fair to direct $100 Million of the economic stimulus their way.

The following spreadsheets are available at www.s-world.biz/downloads, the one presented is a condensed version, first we look at the amount of staff and their basic salaries.

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Facebook Stores: Profit, Dividends & Capital Assets.

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Above we see the $100 Million economic stimulus return $24,369,441 after a 50% mark up on costs of goods, including staff operations and sales tax.

American Butterfly Question – AB9: Is this figure a reasonable assessment?

Higher ________ OK ________ Lower ________?

To clarify the second half of the spreadsheet:

The “Half Dividends Reinvented” column see’s the choice of any company re-investing their dividends into the next resort network; if this is enacted POP 1 profits are redirected to balance the books.

The POP 2 Column represents the 52.5% “POP Cash Injection” into sibling resorts, which pays for their next store within the next report.

Facebook Stores 2036 Profit & Assets Forecast

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This analysis accounts for three location improving factors, before addressing the long term desire for properties to become more affordable.

  1. Locations Butterfly: The previously highlighted premise that due to the 16 location enhancing exercises, properties within resorts will be worth double their infrastructure, land and building costs.
  2. Prime Position: Introducing the unique once off factor “first choice of location within the mall” and whilst it has been mentioned, that foot traffic could double or triple in a prime positioned store for safety a 50% improvement in foot traffic is presented.
  3. Economic Recovery: The general principal that once growth returns all properties will rise by 70% to their 2006 value.
  4. Affordability: The “American Butterfly” desire to increase living standards for all as illustrated earlier on sees a 50% reduction in property.

Once the dividend yields, general profits and the second phase of resorts are accounted for, all in, by 2038 the economics stimulus is generates facebook $1.5 Trillion.

Before we get into Facebook 2018 profits from paying customers we have one last efficiency enhancing exercise needs to be described “Network Cities of Science”

“Lx.”

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“Lx.”

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With over 40% of the worlds wealth held by the top 1% of people “Lx.” caters to that market.

Value, service, experience & exclusivity, must of course apply. Value comes in two forms.

Firstly the collective ordering process dictating wholesale prices on items from Bulgari wedding rings to Aston Martins.

Secondly the “GDP Buster” hi spends mark up initiative, which sees “Lx.” concierge applying a dedicated service representative organizing an individual or families purchasing needs, hi spenders in this category see “Lx.” Lowering their mark up to 2.5% where as the industry standard is 100%.

Service is provided in the form of the “Lx.” concierge agents and auxiliary logistics staff

Experience comes from the many S-World contingents and “Lx.” Lounge bar’s found within the resort networks. Plus of course Facebook is an experience in itself.

Exclusivity comes from membership, one would need to have a financial advisor or bank manager declare that the member is either in the top 1% or earners, or is in the top 1% of net worth individuals.

Exclusive shopping arrives in the form of the “if-you-have-to-ask-you-can’t- afford-it-range” selling items from Private Islands to Picasso Paintings.

The trick of course is to make the receiving of a “Lx.” gift a similar experience to opening a bottle of Dom Perignon Rose 1959 on a slick Super Yacht in St Tropez….

One can tell when the “Lx.” representative gets out of an Aston Martin, that it going to be special, you can tell from the look of the concierge representative it’s going to be stylish; the gift passes hands to excited eyes, and as the bows and ribbons are removed one see’s those magic two letters and the full stop “Lx.” And one knows whatever is inside will be special and the sender has style.
One can of course choose the delivery method, if subtly is required, subtlety will be received

Reinventing Steve Jobs’ end-to-end customer experience, from the icon on the website, to the films of the products, to the choice of gift, to the delivery method, to the delivery vehicle, to the delivery person, to the bows and ribbons, to the packing beneath, to the smile on the recipients face, the user experience never leaves “Lx”.

Luxury goods and services have a new Mantra: “Lx.”

It’s a step up from Neiman’s and Saks Fifth Avenue and Gump’s.

Of course “Lx.” itself becomes a status symbol, as anyone who receives such a gift will know it is from the top one percentile of global earners or net worth holders, or at least as close as it can actually go beyond the reference of a financial advisors declaration so it would not be hard for the 2nd percentile to gain membership, alongside this would be siblings and parents.

Considering only 30% of the population use the internet, of which 45% are facebook members in the region of 5% of facebook users would fulfill the “Lx.” membership requirements, this equates to 54 Million members. If one in ten were to use “Lx.” to make a purchase as highlighted Facebook would generate just under $350 Billion in revenue.

Lastly on “Lx.”: One will note the branding does not include the name “Facebook”, despite the financial advantages, which in tern lead to great profit which equals great good. It is possible that Mark Zuckerberg and Facebook do not like the concept as it does not cater for all. Should this be the case a swap will be made with S-World for the business gift application as described in the forthcoming S-World financial section.

Facebook Gifts Plus

Due to the popularity of Facebook gifts with test subjects, it implementation opens the door for a full e-commerce service, selling top ranked items produced via the entire network, including big brand investors items.

It will not be an all encompassing service, whist all goods from Mountain Bikes to Airplanes are available only the top 10% of the “per human results search engine” rated goods and services will be available. This serves two purposes. Firstly it follows Steve Jobs business philosophy, “Deciding what not to include is as important as deciding what to do”.

On Steve’s return to Apple in 1997 a review of all the Mac computers was initiated, there were a dozen Macintoshes ranging from the 1400 to the 9600. When he asked the team the simple question “which one should I tell me friends to buy” no one could give a strait answer so he scraped 70% of the range. This process lead to Apple consolidating to just 4 machines: The Power Mac G3, The Power Book G3, the “iMac” and “The iBook”.

This action began the transition of a company on its knees on its journey to become the biggest company in the world.

Secondly limiting facebook to the top 10% of products allows room for the S-World Business network and other retail stores to compete without competing, as the balance of 90% of goods will be sold via those mediums.

For example consider TV Sets, Facebook Gifts and stores would only sell the top 4 ranges, maybe two brand names and two new brands, personal brand love varies from person to person, and just because a TV Manufacturer only received an 88% rating does not mean it’s not an excellent buy.

Lx. Concierge.

In the same manner as Facebook Gifts plus, “Lx.” concierge will offer an all encompassing service to members in a similar way to Amex Centurion, albeit additionally concentrating on retail, auctions, real estate, personal shopping and services alongside travel and general arrangements.

Facebook Gifts

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Facebook Gifts

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The beauty of Facebook gifts is everyone loves it and wants it. For some it will simply be a convenient way to send gifts and cards, for others a tool to spread happiness, for others a marriage saver. Thus far every single person who has seen the demonstration says they will use it. Reactions have varied from:

“This is the most amazing thing I have ever seen in my life…”

Andrew Lee, Film industry & Night club Owner

“I like that Facebook thing you did…”

Tracey Mc Gregor Actress & Model

“Yeah…It’s about time they did something like that…”

Clair Metson … Search consultant within the legal sector

Even the patent lawyers loved it!

Moving into e-commerce in a standard way would be a very hit or miss affair for Facebook. It may well put members off, added to this is the “if you’re going to do something, you’re have to be the best, Facebook philosophy.”

Facebook Gifts is simple, clean and unobtrusive (it’s just one word added to the birthday bar) and due to the network and the “per human results search engine” it’s a significant improvement over all competitors.

The pop-up box appears when you click the button that says gifts later, some other functions will be available, for choosing the type of gifts displayed such as: For Him, For Her, Mums, Dads, Novelty, Clearance, $5, $10…..

The “gift picker, pop up” shows only the most popular items. There will not be endless options but rather a concise selection, which due to collective ordering greatly reduces the price, not only will one receive the highest ranked presents, one receives the highest ranked presents at wholesale prices. A more varied selection of gifts will be available in a separate window. The “local” button sets the gift picker to display only gifts in stock at the nearest resort network, thereby making orders placed before 10.30 am deliverable on the same day for a reasonable fee or available the next day for free.

The simplest part of all is the mathematics, if each of Facebook’s 900 Million members, ordered one present as illustrated annual revenue would be $108 Billion.

The Africard

The Africard logistics are simple. The card will be written along with a short note by a child such as Noboe for which he receives $2. Having lived in Africa for 11 years and eventually realizing I was spiritually more akin to the Mandela Park Township Folk than to any other group organization, I can confidently assure you that in Southern Africa $2 for an hours work is a considerable amount of money. Go deeper into Africa and it’s a fortune.

The Africard principle is in many ways sponsorship of an African Child and their family. This concept provides much needed money and promotes literacy and the learning of languages.

If everyone on Facebook sent one Africard a year, 750,000 African children and their families would enjoy a sustainable future, if everyone sent 10 cards, well…. The math is simple.

All cards sent will be made from 100% recycled paper.

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Facebook Gifts Kids

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Whether or not parents or indeed Facebook will encourage the idea of children having Facebook accounts is a decision not of my making, if one wanted to send a gift one could always input the recipients address details. However Facebook gifts kids becomes the prefect branding tool. Consider Coca Cola, why does everyone love it, because we loved it when we were kids and it stuck. Kids love presents more than anything in the world, if on every present a child receives they see a little facebook gift tag,……

In the immortal words of Chandler Bing “could there BE a better branding exercise.”

Facebook Gifts Automation

Full credit for this addition to Facebook Gifts goes to Mike Enslin, S-World No2: his concept turns a profitable initiative into a money-making machine. It also solves a number of start up logistics problems, as it will be some time before the parent resorts are set up to handle packaging and delivery. Automation also assists “occasional” Facebook users.

To use, one simply goes to the automation page and picks gifts and card choices for the year ahead. One has the choice for gifts to be delivered directly to the recipient or to receive them personally, so one can give them personally. Besides the wholesale rates and convenience, this eliminates one having to wrap the gifts, as gifts arrived pre wrapped, and if one desires, extravagantly pre wrapped.

The convenience of Facebook gifts is further highlighted in the relatives and friends groups, gifts and cards that most would not often send due to the time and effort involved and in general not having access to the addresses. However, from a personal perspective if I had forty or so birthday cards and a dozen or so novelty presents on my birthday, I would be delighted.

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This action, particularly with relatives, has significant Facebook membership implications. I have about 20 relatives I’d like to send cards and small gifts to, but less than half are on Facebook, particularly the older generation. Whether one actually wants to have Grandma seeing ones daily posts is a personal decision, so some privacy settings will need to be enabled. This said I’d certainly want all my relatives on Facebook Gifts so I could send them presents, and knowing Grandma and Pops’ they would love nothing more than receiving them, so Facebook manages to attract many new members, and as they will know, the baby boomer generation spends a lot more money than siblings generations.

Once more this exercise is circular, if ones grandchild asked grandma to sign up so she can send grandma gifts, it would make sense to Grandma that her granddaughter would like to receive gifts in the same fashion. Indeed this phenomenon could see more money being spent on Facebook gifts by new members than current.

Facebook Business Development

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Facebook Business Development

A short summary of the three point development plan will be presented, then go into detail on each point before generating a profits forecasts at the end, as in all that is “American Butterfly” the exercise is circular, self generating the first point enhancing the last, then the last enhancing the first, and round and round it goes.

1. Facebook Gifts

Facebook gifts is such a simple concept its amazing Facebook or someone making apps for facebook has not already done it. Facebook has considered it and has a patent relating to the technical inner workings. The concept is simply to attach a gift and card-sending service to the birthday reminder function, then offer an automated reminder service for all occasions.

2. Facebook Gifts Plus

With the door opened to e-commerce in a way that pleases members, Facebook can happily sell goods via the same system to anyone at anytime, with the original birthday gifts demo showing a number of test subjects asking “can I send gifts to myself?”

3. Facebook Gifts Stores

Considering the construction of malls and marinas in resorts, an obvious extension to Facebook gifts is to open retail stores, following in the celestial Steve Jobs vision for Apple to control the user experience end-to-end, and paying respect to his retail co partner retail Guru Ron Johnsons teachings: “The size of the store signals the importance of the brand”. Each Facebook gifts store will be of greater size than Apples largest.

This is not to overshadow Apples achievements, rather to pay respect to their founder’s vision of moving an IT company smoothly into retail and beyond. Apple stores of course sell only Apple products, products that have been selectively made so as not to overwhelm the consumer with to many choices.

Facebook gifts will also sell everything selectively albeit far wider ranges of goods, hence the need for bigger stores.
When Criss Cox, VP of Facebook products said “Were so far, far, far away from the vision of what this can be, which is everything you use and everything you interact with”, I doubt he realized just how quickly his vision could materialize.

The Edge

Facebook of course would not consider such ventures unless they were popular with members and represented a significant improvement in the current e-commerce and retail businesses.

When the original Facebook gifts concept was put on line http://www.s-world.tv/Facebook/home.html the network structure as described throughout “American Butterfly” was still in its infancy. A year later it is all encompassing. Include Facebook stores and warehouses positioned within each resort delivery and logistics and the control of the end-to-end user experience are firmly in hand.

As for “representing a significant improvement in the current e-commerce and retail businesses”, I refer you once more to the “per human results search engine.” The only condition on receiving dividends and profit share network credits is that to receive more credits recipients need to have rated previously purchased items.

With a minimum of $108 Billion of rated goods a year, plus the general public receiving network credits in exchange for voting, alongside their option to update their vote if an item becomes defective at a later stage, a gigantic voting pool will be in effect, certainly enough to give a good indication of what goods are exceptional.

And that’s the trick:

All top rated goods for a defined period are to be made exclusive to Facebook Gifts.

Phase one Investment

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Phase 1 Investment:

(Retrospective Note: due to the RES equation and American Butterfly part 4, the following has now been enhanced)

Below we see a “starter point” from which to consider the distribution of first phase investment options. A second phase is set after two years later, after which there will be no more options to invest into a US Mother (Anchor) Network.

Investment is split into five groups: Essential Partners, Big Business, Small Business, Governmental Investment and Foreign Businesses.

1. Essential Partners

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To create maximum effectiveness for the various S-World software products and initiatives, the products need to be owned collectively by

  1. The companies that control information technology.
  2. The technology companies who will assist with the software design.
  3. Essential patent holders.
  4. Device manufacturers, in particular television manufactures as Smart TV’s which are expected to gain an ever increasing share of on line sales.
  5. Creative and administrative Media companies (broadcasters and film makers)

Its early days within this proposal to imagine the scale of S-World commerce; indeed, two more books are yet to be written before any detailed forecasts are offered. However, if one considers everything that could possibly be sold on line over the next century, and halve it, this is the ambition.

The mechanics would work something like this: In Travel for instance, a client purchases a family holiday for $4,000, whereby usually the travel agency would take 20% with their sales agent taking 3%. Instead the sales agent is independent and takes 10% whilst the system (S-World) takes 10% ($400) which it splits between the essential partners.

For instance, if one was on a Dell PC, on a Windows Operating System, using Facebook then Dell, Microsoft, and Facebook may receive $200. Alongside this, the companies that created and continue to create the software and applications receive the other $200.
In basic E-Commerce a 50% mark-up is more common, but the price of goods lowers. This time, if a client is reminded to buy a $150 gift whilst watching “SKY News” on a Sony Smart TV, then Sky and Sony may share $25. Alongside this the companies that created and continue to create the software and applications receive the other $25.

The same applies to search engines, or for that matter any possible way one could buy anything via the internet. The point is that all essential partners see the revenue from S-World as substantial, in many cases more than they would currently receive.

And so adding the “it’s the right thing to do for the planet” and the “it’s the right thing to do for the consumer” (due to the per human results search engine), I hope one can see from the affiliate marketing alone, before we even have a product, it easily has the potential to be the market number 1.

In ten years time, if we consider half of GDP was sold on line, where S-World essential partners had a 50% market share. using today’s GDP of $70 Trillion /4= $17.5 Trillion working on a 25% mark-up, we arrive at a figure of $4.4 Trillion, most of which would be profit generating, at worst creating $3 Trillion in profit.

Essential Partners investment in phase one equals $125 Billion, there is the second US phase and the six global phases tallying up $1 Trillion, returning $3Trillion a year working at our current recession GDP figures, so making the target ROI for Essential Partners 300% per year.

This is before we consider the economic advantages as provided by the network, in particular the Economic Stimulus, the RES equation and the general desire to get the world spending again, as such when one needs to consider not necessarily taking a 50% market share in global E-Commerce, rather a 20% market share of what is already available, but a 30% increase due to new spending and stimulus methods, so the actual potential profitability is far higher.

There are many variations to fully explore. Looking at more specific plans the Facebook example within the following chapter offers a more detailed individual journey, for further analysis and consideration.

It is often best to consider the Network as not necessarily taking market share of GDP, rather taking a little and increasing it as a whole.

If you can’t beat em, join em!
Does the world need another 8,192 TV and device manufacturers? Probably not, But with over 850,000 people per 4 network catchment zone, many receiving network credits, allowing one device manufacturer per 4 networks to set up shop, is not overly saturating. The essential partners will be given such options, allowed to cherry pick any S-World researched technology, be it digital or manufacturing. With such competition, advancement will accelerate creating many new niche brands, some great ideas and new products. All Mother Networks will have the option/licence to become a device manufacturer. Adding new competitors to the market can only increase market share.

Medical Companies: The pharmaceutical companies have been included, in exchange for relaxing patents on pharmaceuticals to those that can’t afford them. In some, or all cases the companies may completely submerge themselves within the network with share holders receiving network credits instead of cash.

2. Big Businesses

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With a maximum of $95 Billion in investment options, for a sector that is sitting on over $2 Trillion in cash, most companies will struggle to gain investment options.

This poses a problem of sorts as one does not desire 95% of big businesses to prefer the network was not in existence. To combat this, the idea that should business use the financial software and follow the rules that allow for the M⇔Bst and the RES⇔ equation to boost the economy and remove chaotic factors, general integration into the network as suppliers will take place over time.

3. Small Businesses

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Small businesses have twice the investment options that big businesses have, given the software and advantages as presented in their “Suppliers Butterfly” the many small business, with owners not managers running the day to day goings on, will be far more reliable and enthusiastic than their compartmentalized big business counterparts.

It is far easier to get a small business to create a high profit vs. revenue efficiency than it is for a large business.

In general after the Mother Network is created, when it comes to creating its babies, the 50% of investment that will be required, will come from small businesses within the local catchment area of the new Resort Network.

4. Governmental

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The governmental allocation was considered, initially simply as a measure for the US government to raise extra funds. However two initiatives have since been considered.

Firstly, in the case of “Spartan Contracts,” which require a property built at cost to be part of the package, getting the “have not’s” on the property ladder, which will have a big social impact. The government could use their allocation to further accelerate this process.

Secondly, in the case of infrastructure, the one aspect lacking from the long term American Butterfly plan, is infrastructure between the new resort networks, railways and highways. Using some of the extra tax income that will become available from the networks to build this infrastructure, assists the network, creates more jobs, increased GDP and in general modernizes America. So it is considered that the USA Government could use there share options to create infrastructure companies within the network, then give their own companies the tenders.

5. International Businesses

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15% of options are designated for foreign business.

Economic Stimulus and Investment

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Economic Stimulus & Investment

Resort Network Licenses (RNL’s)

(Retrospective Note: With the creation of the RES⇔ equation and further development of Economic Stimulus, some of the following has now been super-ceded, it is, however interesting to see the initial development of “Economic Stimulus.”)

In general, with the exception of companies that offer significant PR, ecological, or philanthropic value, companies that wish to invest in the first phase, resort networks are required to present a business plan that suggests their 2018 profits will equal over 40% of the cost of their investment. If we go back to “The Window Factory” we see a $2,500,000 investment returning $2,450,000 a 98% profit.

Of course the “The Window Factory” has its growth artificially stimulated by the guaranteed orders from the various sibling resorts. Within the “Economic Stimulus” in a similar fashion, stimulated growth becomes available for other retail and manufacturing industries.

To understand this process we need to look at the dividends and staff bonus structure, and appreciate that in 2018 there will be over half a million companies operating within the network, making and selling goods from bananas to super yachts, structuring dividends and bonuses around network credits, as opposed to hard cash.

Below we see a graphic that demonstrates how the initial $1Billion in profit within a year is spent.

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Give Half Back (GHB) is the money that pays for the university, operations centre, solar arrays, medical liabilities, subsidized electronic cars, super computers and contingency items. POP Cash Injection is the collective company’s investment into the next sibling resort. Dividends are network credits given to network companies and bonuses are network credits given to university and operation center staff.

However the “GHB” cost returns a profit of $150 Million which is used to increase the POP Cash injection, alongside which, profit share for all network companies staff is paid in network credits, bolstering staff bonuses by about $100 Million. As both dividends and bonuses are paid in network credits, both are economic stimulus and equal $425 Million. So the actual model looks like this.

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So for each $1,000,000 in profit a network company generates, they receive $261,000 in network credits, and see $525,000 invested into the construction of the next resort, which, due to the “locations butterfly” has the potential to return a $1,800,000 capital asset. In addition, the company has the right to set up a business in the next resort, so creating an additional income stream.

Each succeeding year, $425 Million is spent on a continuous stimulation in the resort network, in so doing protecting the system that generates the profit in the first place, continually stimulating the economy, in a similar manner to rain falling, drying, and evaporating up into the skies, only to form clouds and rain again. One is not sure exactly where the rain will fall, but as night follows day, it will.

It is this network economic stimulus that gives retail stores and their suppliers an edge over companies outside the network. Unlike the window factories “suppliers’ butterfly” it is not a guaranteed order system as those who receive network credits can spend them where they choose, albeit many contingencies to encourage an even spread will be in place.

If we consider within a resort there may be 250 retail and entertainment venues, who, on average, initially invest $1,000,000, if half of the available network credits were spent within these stores, each store will see an additional $850,000 in revenue. If a store works on a 50% mark-up after sales tax, their turnover will be increased by $255,000. As this extra revenue is paid on top of existing revenue and operational costs, the majority will be pure profit; so on average 65% of each retail company’s 40% RCL profit target is generated by the economic stimulus initiative. Furthermore, 70% of the economic stimulus money goes to the retail company’s suppliers, as such the network credits system continually breathes a breath of life throughout the resort networks economies.

On average standard businesses make between 7.5% and 15% profit after tax, the spreadsheet below presents high, medium and low resort network advantages. There are many variations to this model, for instance, a retail business may currently be making 20% annual loss whilst paying 40% of its turnover in rent, removing the cost of rent dictates 20% profit, to which additional benefits are added.

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  1. Current Profits: A company’s general profitability, before network benefits.
  2. Accounting & Regulations: Saving costs on financial staff, accountants and auditors. Elimination of human error and fraud. Improved financial reporting. A decrease in regulatory costs.
  3. Advertising & Media: Increased effectiveness due to the operations centre’s media and advertising departments
  4. No Rent: Illustrates the saving of rent as retail, entertainment and office based operations receive retail or office space in exchange for their initial investment.
  5. Controlled Competitiveness: From Thai Restaurants to Electronic Goods Stores, with the exception of Apparel, (clothing) in general a maximum of two competing retail outfits will be chosen per retail space.
  6. Economic Stimulus: Dividends and profit share being returned as network credits.
  7. Facebook: The combined sales orders from Facebook e-commerce, concierge and stores.
  8. S-World: The combined sales orders from S-World e-commerce, concierge and stores.

All in all, it would seem difficult for any company to generate a profit margin of less than 40% of its initial investment value. However, if after crunching the numbers a lower forecast is predicted, the practice known as RCL Overpay is enacted.

RCL Overpay: is for companies unable to present a business plan that will generate a 40% return on their initial investment by 2018.

For example in a retail store, if the cost of purchasing a shop in a mall and out-fitting is $1,000,000, but 2018 returns are only estimated at $300,000, this suggests a 30% RCL profit return. To compensate, their companies RCL value will be lowered to $750,000, in as much as that figure generates a 40% return.

Our retail company will have paid $1,000,000 and received $750,000 of cost price retail property with an assumed value of $1,500,000, possibly rising to $2,550,000 on return of US economic growth. As a safeguard to overestimates, should a company underperform without due reason, their RCL value will be adjusted down. However should this happen, assuming the company offers an adequate service or produces adequate goods, there are various measures that can be taken to bolster the company’s future sales, such as increased attention from the operation centre, an increase in Economic Stimulus, increases in orders from other Network companies, increasing their higher EEE score, and so on, and so on.

Energy RCL’s: Initially, energy would seem the most expensive type of RCL, however in the long term alongside Facebook Gifts, and S-World, it will be one of the most profitable.

Currently energy sees an 11% return from solar arrays, an investing company would need to pay 3.7 times the price of a standard RCL. However, the model for companies who wish to invest is not to buy solar arrays, rather to develop the solar array “Suppliers Butterfly” in the same fashion as “The Window Factory” (the initial investor taking exclusive tenders for all sibling resorts). With over $1 Billion in orders from each of the 15 sibling resorts, the profits will be substantial; in addition they receive a management fee from the power generated.

To sum up, in 2018 each of the first phase Mother Networks are desired to generate a 40% ($800 Million) annual return from its initial $2Billion flat rate RCL investment. We have seen the construction supplier’s model forecasting a 98% return, a 40% to 150% forecast for other suppliers and a 40% to 160% forecast for retail and entertainment.

Please note, these figures do not include orders for products from the various e-commerce platforms, which are expected to deliver substantial orders. The next chapter illustrates Facebook generating a 2018 ROI of 3500%.

Added to this, within the follow up American Butterfly Books the stage is continually being prepared for figures showing significant profits made from the combined technology, media and device manufacturers.

America Butterfly Question, AB8: Has the case been made that technically the minimum any resort network can collectively make in 2018 is a 40% profit margin. Higher ________ OK ________ Lower ________?

The Locations Butterfly

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“The Locations Butterfly”

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LB1. Resort Towns: Having spent 10 years in one of the most beautiful resort towns on earth despite overwhelming literature suggesting economic factors are the biggest factor in “Location, Location, Location”, I put good vibes, beautiful scenery, and fun things to do as my #No1.

From Orlando to Fargo, resorts will be specifically planned as resorts, making the most of natural features and re-constructing geography’s where necessary, planting palm tree’s a plenty. Including high quality affordable hotels alongside “One and Only” equivalent 6 star luxury hotels, resorts within resorts, continually attracting tourism and local visitors keeping the holiday adrenaline persistently surging.
Location desirability increased by 10%: Higher ________ OK ________ Lower ________?

LB2. Economically Planned, Plenty of Jobs: Holiday atmosphere and fun vibes aside, most literature suggests the overriding factor in the desirability of a location is a practical one, simply the availability of good jobs. The “American Butterfly” solution starts with five resorts per state partnering with 4,096 businesses each. The University and Operation center generates around 1,500 jobs, the hospital facilities creating a further 1,500 and municipality a few hundred more. Partner businesses trading within the resort will generate a further 4000, resulting in altogether over 7,000 jobs per resort town, including profit share. Over the long haul over 50Million jobs will be created.

Location desirability increased by 15%: Higher ________ OK ________ Lower ________?

LB3. Shopping Malls, Marinas & Downtown Areas: They don’t call them “Mall Rats” for nothing, whether “they” are teenagers or grandmas. Shopping Malls and Marina Developments are in themselves attractions. Downtown areas full of life are also desired, for resort and university workers to unwind and tourists and residents to be entertained. Sophisticated subsidized coach systems will ferry people to and from local towns to increase habitual use and alleviate drunk driving.

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

LB4. Super University Resort Hospitals: There are big plans not only to assist with US medical liabilities, but to make the hospital experience as pleasurable as possible, with all medical personnel and auxiliaries having been trained in 5-star services.

Further the desire to position the hospitals well, and design their architecture as close as is practical to resort hotels. This initiative also includes the sale of hundreds of private luxury medi-villas and apartments attached to and serviced by the hospitals. Senior and retirement housing sections could also be an added attraction.

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

LB5. University Towns & Good Schools: If a University and good schooling in a town adds prestige. A University town staffed to and above Ivy league schools’ standards adds significant prestige.

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

LB6. Golf Courses, lakes & Botanical Gardens: It costs $20Million plus land to build a world class golf course, in resorts where land is plentiful a number will be constructed, where land is scarce, just the one.

Wherever possible locations will be chosen with access to a river from which large man-made sandy beaches bordering on lakes will be created, near which the resort will be centered.

As the general desire is to use land that is not forested, nature will need to be reintroduced; if one is to reintroduce nature, it makes sense to do so in botanical fashion.

Location desirability increased by 10%: Higher ________ OK ________ Lower ________?

LB7. Luxury and Affordable Housing and Subsidized rentals: With the exception of the medi-villas, private estates and golf estates , as resort profitability comes from the suppliers and the university lead constructing company, there are effectively no developer costs. If there is an obvious demand, one can quite happily build and sell houses without a developer mark-up, effectively making them half the price of similar houses in the local area.

It will however be up to the individual resorts to set prices, if the demand is there and prices rise. The “Location, Location, Location” factor will already be in effect, which will be the case for initial resorts. With the advent of the 14th and 15th resorts when the story is older news, and is an advantageous move, the ability to sell houses at half their comparable local value is very useful.

To bolster the sales market, most of the properties initially created for investors if not lived in personally or by staff will go into a rental pool for around eight years, where rents will be at 75% of other comparable rents in the area, making resort employees’ salaries stretch farther, which indeed has a retail advantage for the shops.

Location desirability increased by 10%: Higher ________ OK ________ Lower ________?

LB8. Business Center, Exhibition Hall & Conferencing: Business Travel is a $200Billion a year industry in the US, after “American Butterfly” is enacted, most talk of business in the US will be about S-World & Businessbook. Therefore, plush business centers with large conferencing area and exhibition halls are mandatory projects. Within the exhibition center a permanent hall for all construction supplier companies will be built.

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

LB9. S-World Architecture & Urban Planning: S-World 3D Virtual world offers the ability for anyone to simply design their own house and furnish it, or choose from thousands of designs and make adjustments until it’s as perfect as can be depicted.

As for the City design, maybe not for the first set of resorts, but certainly for the second, a global competition would be conducted within the S-World platform, with competing individuals and teams presenting the best, most spectacular resort designs. With tens of millions in prize money for the winning designs, it’s far more than just a game and would be featured for several months in leading print resources.

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

LB10. Sports Village & Global Leagues Structures: The sports village has been placed inside the mandatory buildings contingency alongside the university, hospital and business center. It is not a commercial operation, it is free for all, indeed if one is on a “Spartan Contract”, usage is mandatory, and if one is working for and company within the network, usage increases EEE points (to be detailed later)

Further to this the POP $100 Million economic stimulus per year offered in resort credits, sees competitions and leagues spread out into the local community. With 8 sports championed, offering prize money for all that enter, not specific to the best of the best, each sports league will have 10 subsections, first split 50/50 for women and men then: Under 21’s, Any Age, 35 to 50, Over 50 and over 25% body fat ratio. All told, within the catchment area, every person could be playing semi-pro sport. However as the majority of prize money is paid per game in resort credits, all are continually week by week incentivized to visit their local resort to spend their credits.

Quick note: Due to the Quantum Scoring profit vs. revenue system, the $100 Million in network credits offered to the local community immediately sees around $55 Million in direct profit alongside $25 Million in taxes for federal and local governments. Alongside this, comes additional revenue spent in resorts via competitors on their visits, advertising and sponsorship revenue, a colossal saving in long term medical bills, excellent PR and branding for each resort, improved teamwork, mental skills, and alertness for staff and locals alike. All told, the sports prize initiative becomes a network profit centre.

The various community sports leagues become feeder leagues for professional sports persons on Spartan or other network contracts. From the outset of American Butterfly, or as named then “The Spartan Theory” before the concepts of Chaos Science, POP and compatible finite mathematics, the network make-up was already numerically defined within a knockout league structure. Originally inspired for the “FIFA Global League”, concept, a concept they greatly covert. The number set, particularly “16,” was specific to the teams in a league playing 30 league matches a year, and still having enough of a break for a knockout competition every odd year.

All resort network leagues will be sub leagues for global leagues, thus giving all global citizens a fair chance at sporting success. If they play well in their community leagues, they will be recruited to the individual network leagues, from which even in the lowest division substantial prize money is offered. For instance, if one was to win the bottom division network league cycling league, one would win far more than the winner of The Tour De France. If one were to win at Golf, they would win more that the winning of the US Open, if one were to win the Tennis, one wins more than Wimbledon. I appreciate this may sound too good to be true, but I can assure you it is easily within budget.

If one gets oneself to higher divisions, say for instance one of the two Central and North American continental network premier divisions, the winning team would win more than the winners of the World Cup and The English Premier League combined, and once one plays for the Global league the prize money starts to get ridiculous.

From these events and for all professional leagues advertising revenue will be substantial, however of equal benefit will be support for one’s local network and visitation to the network to watch events.

Please note prize money will always be equal for men and women.

Location desirability increased by 10%: Higher ________ OK ________ Lower ________?

LB11. Rezoned Land for an Ecological Improvement: While the rezoning of farmland offers a price advantage, the money saved will be used to buy forests due for clearing in developing nations, to be named Sienna’s forests and forever preserved.

Research so far has seen all residentially-zoned land abundant with trees, many of which would need to be felled. In an Ecological Economy the felling of many trees is unacceptable, indeed a “not a single tree down” policy is desired. Farmland is already an artificial eco-system, crops giving out little oxygen. The make-up of each resort must primarily express respecting nature, indeed benefiting from its presence, and will in all cases create a carbon footprint improvement.

The main factor however, comes simply from having a larger choice of locations in the first place.

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

LB12. Powered by Alternate Energy: The initial investment process projects Oil and Energy companies granted the opportunity to produce Solar Arrays via the suppliers’ business model. By 2018 the resorts are desired to be powered exclusively by green energy, with excess energy produced for their local grid. Power will be without cost for mandatory buildings such as the SURH’s.

Location desirability increased by 10%: Higher ________ OK ________ Lower ________?

LB13. The Disney Effect: As resorts are desired to be a place of fun, theme parks will of course be created. However, the “Disney Effect” is an initiative to provide extensive child care facilitates: Crèches, Montessori Schools, and in general good schools for all children.

The formative years of children shape their entire lives, plus mothers and fathers need the flexibility and trust of quality timeless (open 6am to 10pm) schooling and care centers to be able to work efficiently.

Another strong advantage is attracting families to vacation in the resorts

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

LB14. The Hollywood Effect: At over $31 Million in funding per year, the dedicated Sports Film and Advertising departments receive the second highest annual budget of all university operations, employing over 350 staff, with two thirds allocated to film and advertising. A glamorous division attracting glamorous people to the resort and whilst this may mean little to some, fickle or not, celebrity and glamour is a pull for many.

The POP1 media budget will see around $50 Million a year in additional filming budgets where all business products are photographed and filmed for their websites and S-World virtual shops. Alongside this, documentaries, “Smart Adds” (Ad’s that are entertaining and subtle) and, if appropriate, even reality TV shows will be created for, or around, businesses.

Within each resort, a designated area entitled “Little Hollywood” will be built, suitably distanced from all residential areas. “Little Hollywood” will be for all intents and purposes, a resort within a resort, with shops and entertainment venues operating as usual. However filming takes priority. An example would be a Mercedes dealership, where if the street is being used for filming, the dealership could be inconvenienced as it may not be able to take a client for a test drive, but on the other hand, Mercedes will continually see their logo and the dealership in films and series.

Little Hollywood will also have a large film studio and campus alongside a variety of unique outdoor scenes, which can be used by all networks, alongside a downtown area. For many in the local community, particularly the 20 and 30 something’s, the little Hollywood resorts within resorts will be the place to be. Little Hollywood’s also becomes a significant tourism attraction.

Lastly, of course, comes a large variety of local TV channels, including all sports leagues, often featuring friends, sons, daughters and grandchildren of people within the local community, a continuous advert for the local resort and the wider network.

Location desirability increased by 10%: Higher ________ OK ________ Lower ________?

LB15. The World Cup Draw Effect: With the first of two initial phases expecting five resorts planned per US State, each within an area nearly three times the size of Jamaica, the benefits to the local community of the first phase of resort networks being situated close by, are substantial as local property values will rise, alongside which, the billions of dollars pumped into the local community will see an economic improvement to the local area in general. All attractions included, most will enjoy the entertainment value of having a new environment to visit.

The actual positioning of resorts will be initially decided upon via the S-World UCS simulation, with many originally planned and virtually built, being refined down to a choice of four, after which a State by State, Weekend on Weekend stadium event and a “World Cup” style-draw will be held to decide the final location.

The general interest in the S-World UCS process and the following draw, assisted greatly by the local, state and national PR machines raising awareness of the resort’s existence and location, such awareness in comparison to other developments, increases the amount of people who consider visiting and purchasing property.

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

LB16. Brand Love and Quite a Story: In a similar fashion to “The World Cup Draw Effect”, the “American Butterfly” story will in general be big news. Immediate economic benefits appreciating alongside the long term economic benefits, in particular, securing Medicaid and Medicare for all and so protecting all US pensions. Then, of course there are the ecological and philanthropic endeavors.

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

Total increase in value of property due to increased desirability initiatives: +120%

America Butterfly Question, AB7: Has the case been made that the various location factors will enhance the location desirability by at least 100%

Location desirability increased by 10%: Higher ________ OK ________ Lower ________?

On a final note, it needs to be noted since the beginning of the financial crisis in affluent areas, house sales profits have fallen by 40%. If and when the financial crisis ends, which after all is the object of this exercise, real estate should return to 2006 prices. In such an event including location factors, if you are in agreement that the various location enhancing exercises as presented in the Locations Butterfly are equal to 100% including the return of economic growth a $1,000,000 investment could well return $3,400,000