American Butterfly 1

The Theory of Every Business

Chapter 8

S-World Universal Colonization Simulator

By Nick Ray Ball September 2012

Part 1. S-World UCS History
Part 2. Facebook Travel – Tutorial Game Page
Part 3. S-World UCS -QE & EEE Scores Page
Part 4. S-World UCS Game play
Part 5. S-World UCS – Special Projects Page
Part 6. Garret Lisi’s “The Theory of Everything”
Part 7. Quantum Time Page
Part 8. S-World UCS Logistics

Villa Mogul

In August 2011 the link http://theglobalchallengeproject.blogspot.co.uk/2009/08/theories-behind-global-challenge.html and explanation as per Chaos Theory to Lee Chazen’s Global Change Project, a new innovation in teaching and learning which pits classrooms across the globe into academic competitions, inspired a new territory gain consideration into the gaming element to S-World, and the start of a dedicated chapter, following on from the S-World introduction chapter which concluded The Theory of Every Business.

But first a name needed to be considered as “The Tutorial Game” was less than inspired.

The name S-World Universal Colonization Simulator was chosen, as it was the most adventurous of the American Butterfly special project initiatives.

The chapter was to tell the history of S-World UCS then present various components, including its ability to be:

• A training and education platform.
• A platform to highlights Special Project ambitions.
• A scoring system that measures companies and staff QE & EEE Scores, and encourages behavior and spending patterns that assists networks ideals and economics.
• A competitive gaming platform which encourages competitiveness, whilst making real business more fun and a lot simpler.

S-World UCS was originally considered in 2004 in the form of “Villa Mogul”, having created many panoramic virtual tours of Cape Town and South Africa including many scenic and various properties and hotels, the images were to become the visual stimulus for a turn based management computer game, based around four games available at the time.

Championship Manager, a soccer management game that relied on team building, tactics and financial management, Railway Tycoon, which intertwined territory expansion and finance, Civilization, which combined research and territory gains and Tropico which detailed the expansion of a holiday resort.

The idea was to create a turn based management game/simulation, where the user started a small travel business and built it into a global travel and real estate empire. The differences between Villa Mogul and other business simulation games available at that time were three fold: Firstly, the Virtual Tours and maps, when displayed in Apple’s QuickTime gave the game a visual edge over its competitors. Secondly, as Villa Mogul was based on a real business, the real business would receive additional exposure and business. Thirdly, the game/simulation could become a recruiting tool for franchises; the players over a certain age with the highest scores given start up funding and a real travel franchise.

However, one problem with the franchising concept was that those who won the game would probably not have the appropriate skills to run an actual business, as such, the system needed to handle finance, administration and customer service, whilst teaching the user various business and marketing skills. So over the following years research went into looking into financial, organisational and CRM (Consumer Relationship Management) software packages, eventually concluding that a combined system would need to be built from scratch, with the financial software linking directly to a bank and master accounting office. In essence, the franchises would not control their own finances.

Looking back, it’s clear that Villa Mogul was a big influence on American Butterfly.

Below we see a look at how the game was to be set up in 2004, as seen within the S-World UCS interface.

At the begging of the game one sets their personal skills and experience, chooses which skill they wish to develop further, allocate budgets between staff, premises, technologies, websites and marketing.

As one progressed through the game the general idea was to identify the pitfalls in the form of “hidden attributes” which contributed to the dreaded “other” field within the financial accounting section, and to make the player appreciate that if you have adequate marketing and superior visual, unless one really messes up, one will end up on top.

In August 2011, the Villa Mogul game was expanded upon as the first part to the business development plan for Facebook expanding into travel, as seen as chapter 14 on www.s-world.biz.

Facebook Travel – Tutorial Game

The Facebook Travel tutorial game is positioned as the first of the eleven chapters that made up Facebook Travel, chapter 14 on www.s-world.biz.The Tutorial Game was intended to be the first steps into gaining a Facebook travel job, contract, franchise or opportunity, introducing and teaching the user in what is required to be successful.

Whilst this chapter was written around Facebook, most of its content was inspired by the plans for Experience Africa, considered daily for close to a decade. To avoid confusion from here on in, I shall refer to the Facebook Travel as S-World Travel.

The general idea behind S-World Travel was to give individuals the power of a travel agency, including the business tools, websites, marketing and client enquiries. Holiday makers or business travelers would have the options to choose their specific representatives based on their physical location, personal traits, their ratings from previous clients, alongside other items.

I’ll probably get stick for saying this but, for too long the travel industry has been dominated by large and small companies with agents that were poorly paid, many of whom have never been to the country they were recommending and were only recommending venues due to company policy, which was usually dictated by the greater discount offered by suitable accommodation venues, rather than a best of the best approach.

However within S-World Travel, if the vacationer or business traveler wished to visit a particular location, not only are they assured the representative they talk to has local knowledge, they could go deeper. If the traveler liked nature and scenic tours, they would pick a reprehensive who had similar passions, who may take their guests to, or advice upon, the best places to go.

A real life example would be taking a day in the Cape Town Wine lands, with over 200 different wine farms, located within 8,600 square miles (bigger than a network string, and larger than Luxemburg, Mauritius, Hong Kong and Samoa combined) and all guidebooks in general being rather non committal, or worse, bias due to advertising, a day out in the wine lands can be a very hit or miss affair. However having done the research, the answer lies within a selection of about 6 venues in Franschhoek, about 50 minutes from Cape Town, invaluable knowledge in terms of maximizing the experience for clients, available only from locals with a passions similar to their clients.
On the other hand, if the vacationer or business traveler wants to enjoy Cape Town’s nightlife, they would be better choosing an agent who’s trying to break into the film and fashion industry, as they would know where the best parties are and often arrange guest lists and invites for private villa or yacht parties.

Financially, due to the economics of the system, it made the individual representatives or agents about five fold the income earned working for an agency, and so, with the agent and the holidaymaker having similar passions and the representative receiving more money, and venues evaluated by the “per human results search engine” the holidaymakers experience would, in the vast majority of cases be significantly improved.

The tutorial gaming contingent revolved around 20 advances in travel that were to assist individual travel reps and agents in having “the power of a large travel agency” and more.

In 5 categories, the top two lines below the headers displayed advances in travel that had been made in the 21^st century; the 20 below were all new, and exclusive to the S-World network. On the original webpage each advance was a web-link leading to a description and further details. For quick access follow this link: http://www.s-world.biz/FaceBook/1_The_FaceBook_Travel_Tutorial_Game.htm

Most of the advances are elaborated upon within American Butterfly in one place or another, one that has not been, was within the Customer Service section CRM (Consumer Relationship Management)

3 – Psychology tests. An extract from the original Facebook Travel chapter follows:

“Like soccer management games, there will be many hidden attributes, a staff member may seem excellent from there viewable attributes, but what you can’t see are some unwanted character problems, such as, laziness, sickly, problems with authority, dishonesty or over ambitiousness. However on the positive side of the coin potential staff could equally have good hidden characteristics such as, loyalty, hard worker, nice to be around, works out of the office well, motivator, or team player.

As mentioned, one of the main objections of the game is to get S-World Travel Reps & Agents to appreciate the new travel advances, if we take the CRM3 – Psychology Tests as an example, this particular advance can reveal the negative or positive employee traits.

However, these “Physiological tests” will only be available after playing the game for quite a while so, within ones game, by the time one has researched this technology he/she may have quite a few staff members.

As soon as the CRM3 – Psychology Test advance is researched, all the attributes of the worst traited staff member are shown, and you see how much money has been lost and how many game points he/she has lost you.

I will give an example of a test I have used many times over the years, always with surprising accuracy. To see the entire test follow this link http://www.s-world.biz/FaceBook/CRM_Psychology_Test.htm, this test in particular, would be performed at an interview to determine whether an employ has genuine excitement for the job, or if they are just looking to pay the rent. Question’s 3 & 4 tells you a lot,

3. You are on a journey, you come to the end of suburbia and in front of you is nature. Describe the nature that you see?

4. Is there a path?
If the interviewee has a thick forest without a path; they are working until something better comes along. On the other hand, an applicant who describes a flower covered meadow with a large path in the middle; will most likely be a very willing employee that sees his or her future with the company.”

Collectively the 20 advances, in particular S-World VSN (Virtual World 1 & 2) give either an individual who wished to make some extra income by becoming a solo representative or an individual that wished to create an agency, the power of a travel agent and more, actually, much more. Further, starting the candidate off in the past, so the candidate needs to earn the advances, then learn how to master them, teaches the candidate not only how to use but also how to appreciate the technology and understand why it was created.

Other significant sections within the original tutorial game chapter include:

A points system

“One can gauge overall performance easier by points, or points per day. The idea of having points is, to show long term growth, vs. short term gratification. For example spending money on add boards and mass marketing campaigns, will make more bookings and so money, but spending more time winning customers hearts, and making affiliate relationships, will, more often than not, over time, create a stronger business. By analyzing ones points per minute one can gauge ones long term strategies likelihood of success.”

An early version of territory gain

“One point to highlight in the S-World Travel Tutorial Game is that it is not simply a management game, like Football Manager or Zoo Tycoon. It is also a territory advance game, like Civilisation or Age of Empires, but instead of making an army, one battles for market share. An attack would typically involve, making a superior website in another’s area, marketing campaigns, out bidding rivals for Pay per Click’s advertising, trying to make favourable relationships directly with competitors’ suppliers or undercutting competitors’ prices.

Whilst this approach would be more fun to some gamers, in the long run, more often than not, it would not be as effective, as one would have to set up a base in the new location, which can be costly and time consuming. Diplomacy on the other hand see’s one making an alliance with a partner in the location one wishes to expand into, such actions costs little or nothing to set up, often just a few emails.

For example, if the game is started in Cape Town, South Africa, dealing with luxury villa rental, every now and again clients will wish to book a safari. Making a partnership with a safari specialist will make a good source of extra cash, if the client that enquired about a villa also books a safari. Indeed by the time one has included peripherals often there is more to be made from the Safari booking than the villa booking.

Another good example, is in considering Cape Town is for most a winter sun holiday, as such making partnerships with other suppliers of other winter holiday’s increases your chance of making bookings, should ones clients from previous year wish to try a new location, such as Australia, Thailand, Brazil or skiing in Europe or the USA. One of the main things we are looking to achieve from our S-World Travel Reps and Agents is cultivate repeat business, and develop relationships for life.

NOTE: To really maximise supplier partnerships, gamers will attempt to make reciprocal arrangements, where new partners include villas in Cape Town on their websites.

The above affiliate partnership process, whist one of the most effective ways to win the game at the beginning, becomes far simpler when the advance in marketing technology “S-Web/Free websites” opens up, this technology instantly reveal’s partners across the globe, and web site development costs are free.

In this example what we are trying to accomplish, is to get our Travel Agent to really appreciate the Free Websites technology, having respected the amount of time it takes them to develop partnerships in the game and how much extra money it made. At the same time teaching them how to use the website building engine, which builds amazing looking well researched comprehensive travel websites in areas our reps wish to represent, which can be used in real life.

General points on game play

1. If the rep does not have good personal admin and financial attributes, until the finance software is researched, they will see the dreaded expense column “Other” increase rather quickly.
2. From the beginning, having an excellent website and images is essential to attract customers.
3. Shops and offices are often a waste of money, especially at first.
4. Sales staff who excel, may leave and start rival business if they are not nurtured into partnerships or financially incentivized by, profit share or increased commission, or a status title, (Note the Psychology tests let you know what incentivization are most effective in pleasing employees)
5. Trying to sue anyone is often a waste of time, expensive and time consuming.
6. If the Travel Agent does not have good warm and friendly characteristics, they need to hire someone that does or the company loses repeat business. 
7. Stock is king, the more stock, the better chance of negotiating lower rates and the client has a better chance of the finding his dream venue.
8. Developing higher discounts (STO’s) from suppliers is a good way to improve profitability. 
9. Getting exclusive stock so the S-World Travel Reps and Agents can affiliate market to travel companies around the world is an excellent way to improve, but mind, property management is not to be taken lightly, outsourcing the management whilst retaining exclusivity in marketing is often the best route. 
10. One overall factor to win the game is customer service, time spent with clients, when they arrive, during their stay and on departure (if they wish it), then after they have gone home. It will be a factor that can be easy to work out, but time consuming, until the CRM advance CRM2 – Client Gifts is available, which will send previous clients, cards and gifts on special occasions.

Creating a global travel network

On my birthday the 2nd August 2008, I woke up with the idea of how to turn the game into a real life global competition. By giving the top 8 or so winners in different locations their own travel franchise and a $100,000 start up kitty, which was hoped to come from game royalites. Where-after their progress was to be followed the via a TV reality/game show. The critical element in terms of popularity was to include one expert business person such as Sir Richard Branson helping each contestant and franchise, advising and teaching the companies. By the very nature of the exposure from the TV show all eight contestants would do well, an early example of circular events.
Unfortunately in practice, at the time it was unrealistic, who would look after and greet the clients? It would need a team of people and a lot more start up funding.

Now however within a social networking environment, instead of looking for one good rep or agent per territory, we can look for hundreds and thousands, and due to the advances, there is no need to offer start up money, training, offices…… no costs at all really, the S-World Travel Rep or Agent, being quite happy with their commission, which would be in the region of 5 times what a normal travel agent would earn often between 10% to 20% of the booking value.

By playing the game, S-World Travel Agents and Reps will be well trained in what it takes to make it in the travel businesses and have a good grounding of business in general. Plus they will be experts at using the systems, technology and advances. They will see how easy it is with our advances, to create a real business for themselves and those that wish to can apply for S-World Travel Agent or Rep positions.

If the applicant passes the interview, one simply starts the game again, but in real life with as many technical advances as are currently developed, enquiries will come to them from real life people and companies, and they get to the job of converting enquiries into bookings and treating clients like kings, but unlike the game, now whenever a rep or agent makes a booking, they get real money into there a real bank account.

Lastly, getting back to the TV reality show, now through social networking and S-World Travel Reps & Agents there is a good opportunity to launch an interesting game show, the same as before, but the S-World Travel Agent can work with S-World reps across the globe, so solving the service problem. “Who wants to be a S-World Billionaire” would be a fun title following 16 different S-World agents, all aided by a prominent business men or celebrity, in a ongoing competition to make money and please the customer, each representing a different region as mapped out here http://www.s-world.biz/FaceBook/16_Global_Territories.htm

The additional interest and coverage from such a TV show will highlight too many, the opportunities and advantages of working not only for S-World Travel, but also the many other industries that S-World and the advances can be adapted to.

Having highlighted the competition between these 16, it will make the general scoreboard of all S-World Agents & Reps more significant, a general scoreboard of all agents and reps will be available, not only does this turn their now, real life business back into a game of sorts, it also makes a perfect meeting forum, for Reps and Agents to network across the globe when they have clients going to areas they do not know, it also gives clients the opportunity to see the experience level of reps and agents.

The scoreboard will also calculate the total amount of money spent in terms of special project spending.

S-World UCS

The concepts, Villa Mogul and the Facebook Travel Tutorial Game were innovative and offered an improvement in travel in general, from choosing agents with similar tastes to viewing venues in S-World VSN. However, as far ahead as it was in comparison to what is available within travel today, there was a large element of uncertainty in terms of territory gains, be it affiliate or conquest.

One could program the game to behave and concede at a certain point, but in real life, it does not always work out, alongside this came the consideration, that within American Butterfly we are long past considering a travel application, rather the tutorial game needed to span many or all industries, plus it needed a better name.
Enter S-World UCS, Universal Colonization Simulator, and a simple consideration…

Instead of giving construction suppliers butterfly tenders to all 256 US first phase mother networks, we could half the amount or quarter it, and in so doing the territory battle will be for the vacant lots. This territory battle was certain, well, it was certain that someone within the network would win against another. Further, in the same line, one could encourage groups and partnerships between different suppliers, to bid for the tenders.

In addition, one could make tenders not simply about price and quality, rather one could introduce a points system that ultimately made the network more efficient and encouraged behavior in line with network ideals, be it ecological ideals, philanthropic ideals or complexity saving ideals such as galactic colonization, hence the name S-World Universal Colonization Simulator.

S-World UCS – QE & EEE Scores

For every game there needs to be a score, be it the owner of The Window Factory conducting real business or Aamina a 17 year old girl in Ethiopia, who via the extensive education applications within S-World UCS is learning English, studding, taking exams, familiarizing herself with the business systems and looking to find which industry which she enjoys and excels at, hoping her score will see her recruited to a resort network, science or network city. I appreciate most in Ethiopia do not have a computer let alone internet access, however this point is covered within the second and third American Butterfly books, within “Angel POP.”

The score for S-World UCS is not simply how much money one accumulates, this is of course important, but as important is a companies or individuals EEE and QE Scores.

The EEE (Ecological Experience Economy) score takes into account a number of factors: Ecology, Research, Philanthropy, Sports Media & PR, Systems Knowledge, Consumer Rankings, Suppliers EEE Scores & Other Items.

The QE (Quantum Economic) score is a company’s or individuals “Profit vs. Revenue Ratio” percentage.

Below, once again we see the Profit vs. Revenue analysis for The Window Factory as seen in chapter two, presenting a total QE Score of 58.9%, which tells us, for every dollar The Window Factory receives 58.9 cents will be made in profit by the network. Split into five profit centers: 30.8 cents directly via “The Window Factories” sales, 21.6 cents via their materials suppliers, 2 cents via their media and marketing companies, 2.1 cents from staff and 2.4 cents on miscellaneous items

The Window Factories 30.8% score is simple; The Window Factory received $7,938,477 in revenue and generated $2,441,125 in profits. The profit is divided by the revenue equaling 30.8%.

At 21.6%, the second largest contribution is made via their material suppliers, in this case we have three main suppliers of Aluminum, Glass and Handles.

Within the set up of each resort network cube (8 mother networks close to each other), all businesses types within the construction industry including material suppliers will be recruited. These new business will be working the exact same suppliers butterfly model, supplying their own individual components. As such, when The Window Factory makes an order from a company in the network that supplies glass, then, this company will have a similar QE Score.
This being so and lowering the average QE score a little to 54% of the $3,175 391 spent on supplies 54% will be recorded as network profit, to one company or another. So we divide the $3,175 391 spent on supplies by the estimated average 54% QE Score of the suppliers, leaving $1,714,711 in profits for the network, 21.6% of overall revenue taken.

At this point we add the Window Companies $2,441,125 in profits which created the initial QE Score of 30.8% to the Window Factories material suppliers, adding a further 21.6%, where-after via the same principle, we add the smaller additions from media, staff and miscellaneous spending, increasing network profit by 6.5% adding up to the Window Factories overall QE score of 58.9%.

Initially the QE Score was considered as a way to keep track and optimize network profit within renewable energy projects. For instance, if the network was to invest build a giant dam that cost $2 Billion to build, how much would network companies make in profits in the process of building it?

However, on conceptualization it was adapted to look at tenders, collectively, a typical resort network may spend $2.5 Billion on various construction activities.

If within the resort network, all companies have a collective QE Score of 54%, then, on average, from the initial investment money, the various network construction companies and their suppliers will have generated $1.35 billion in profit. This profit alone, is enough to cover the profit required for the first three years of all Baby POP and network expenses: $200 million in year one, $400 in year two and $600 million in year three. Leaving a further seven business sectors of equal size to generate additional profit, or just get settled in.

S-World UCS Interface

Below we see how S-World may present various statistics to users, in this particular window, “Suppliers QE Overview” we are looking at the suppliers QE scores, which range from 46% to 60%, obviously in terms of improving the window factories overall QE Score, changing to suppliers with higher scores raises the window factories total score, however QE scores are just one element, price, consumer ratings and EEE scores are all important.

Staff QE Scores

Before moving on to EEE scores, we shall examine the QE scoring for staff and in so doing explore the very heart of S-World’s Economics: “The analyses of transactions made by every person every day.”

In 2018 the Window Company is forecast to spend $7,938,500, 10% of which is on staff, in the example above we see that of the 10% of revenue spent on staff 2.8% is turned into profit for various network companies.

Staff spending is broken down into 4 sectors.

Network Spending: Money spent on goods services and shelter directly from network companies.

Tracked Other: Money spent on goods, services or shelter directly from other companies, in such a way as it can be tracked, for instance goods purchased via a network affiliated bank card, or a mortgage paid via a network affiliated bank.

Tax: Is all taxes paid.

Black Hole: Is cash spending, or spending via financial institutions not affiliated to the network.

Please Note: Staff members “QE” and “Black Hole” scores directly affect their bonuses.

Please Note: In 2018, the Window Factory financial forecast predicts that profit share would be equal to basic salaries. Profit share and bonuses are always paid via Network Credits; this being so, all staff will have spent a degree of their income on network goods, services or shelter.

Analyzing individual Staff QE Scores:

Danielle Myburg: Danielle has the highest QE Score at 38%, Danielle spent 66% of her income on network goods, services and shelter. Each purchase Danielle makes is multiplied by the QE score of the supplier she purchased from, be it the house she lives in or her weekly shopping. To gain her 38% QE score, on average the companies she transacted with would have had a 58% QE score.

Danielle spent 66% x 58% = 38%. Note, the higher the QE score of the business Danielle purchases from, the higher her score will be.

In this example we are highlighting Danielle as the “poster girl” for QE scores; she really cares about it and is proud of her high score, either as it awards her a higher bonus, it impresses the boss and indeed the system, or she is simply in tune with the overall ecological, economic and philanthropic goals, most likely a combination.

With a “Tracked Other” score of just 7% and no “Black Hole” score, it is expected that Danielle lives within a resort network, so housing and most daily expenses generate profit for network companies.

Asanda Gzamza: By the looks of things Asanda also lives within the resort network, or at the least lives in a house or apartment built by the network in the greater local community. Asanda is not as clinical as Danielle with his spending, but still has a respectable QE Score.

Juliette Bryant: Juliette lives outside of a resort and likes where she is living; there are no “outside” developments in her town, albeit the system records Juliette’s interest to purchase a house in her local town, if there is enough interest, a development will be built, from a handful of houses to a Golf Estate.

Juliette will be penalized for her lower network spending, but as for the best part she is using network affiliated financing she lowers her penalties. Added to which she has the option to mitigate her losses by earning e$ (EEE Dollars) (EEE = Ecological Experience Economy)

Adrian Web: Adrian spends little of his spare money on network purchases and is not using a network bank hence a QE score of 18% and a Black Hole rating of 46%, this is not good.

The low network spending decreases profit for all, and in so doing slows down the ecological, medical and philanthropic initiatives, alongside decreasing the profit for the Window Factory, which in turn decreases the profit share for Adrian and his colleagues.

The high black hole score limits the PQS’s ability to count and so predict/enact/control future growth or decline, alongside which, money could be falling into the wrong hands.

The spreadsheet below illustrates the effect QE and Black Hole statics has on profit share allocations, this however is the starting point, where-after other factors, such as EEE scores and general performance contribute.
In this example all four employees have the same $70,000 basic salary and the bonuses pot is $280,000.

Firstly the salary is multiplied by each staff members QE Score, this figure is then pro rata increased so as to account for the entire bonus pot. (Bonus Sub Total 2)

From here the bonus is multiplied by each person’s “Black Hole” score, which is then recorded in “Bonus Deduction” This figure, is deducted from staff salaries and donated to a “Special Project” of the staff members choosing.

Lastly tax is calculated before arriving at the take home figure.

As we can see, having a low QE score and a high Black Hole score dramatically affects bonuses, Adrian receiving a $16,000 bonus in comparison to Danielle who receives $101,000, indeed Danielle has benefited from Adrian’s losses.

At the same time $30,777 has been raised for “Special Projects” Ecological or Philanthropic projects which will be detailed shortly.

Fortunately for Adrian QE scoring only affects 50% of the bonus pot, EEE scores directly address the other 50% before performance statistics then affect the sub total.

EEE Scores (Ecological Experience Economy)

Retrospective note: The exact process for defining EEE Scores and awarding EEE Dollars ($e) is a fluid concept, to be defined and redefined, the following extract is the first ever consideration, within which certain parameters and priorities may be altered when creating the working system.

EEE Scores are designed to encourage companies and staff is many areas, from ecological investment to physical fitness. In the graphic below we see The Window Factory has made $2,442,125 in actual profit, below this figure we see the 9 sources of $e (EEE dollars) which tally to $e 2,189,70

To obtain a company’s EEE score the collective scores of the company and its staff are divided by the company’s profit, which in the case of The Window Factory gives them an EEE score of 90%, in the future other parameters may be added, but for creating an immediate stating point, we use $e ÷ profit.

In general 90% is not a good score, and so certain tenders will not be available for the Window Factory. When we consider one tender, as outlined in the suppliers butterfly created half of the $129 million profit collected by The Window Factory from 2014 to 2036, missing out on any tender due to a low EEE score costs the company and its staff a vast amount of money, as such, all will be incentivized, at least financially to improve their EEE score.

The Window Factory e$ Breakdown

In this example roughly 50% of the Window Factory’s e$ are earned via their Give Half Back network and special projects contributions, (for more detail, see “Baby POP” American Butterfly 2 & 3) including investment into renewable energy, staffing the SURH (Super University Resort Hospitals) and staffing the university and operation centers.

Before delving in, a couple of points on the spreadsheet should be clarified, EEEP is the percentage contribution from an individual item/row to the total company EEE Score, below we see in row “a” with an EEEP of 13.7% as such 13.7% of the Window Factories collective EEE score of 90% is earned by the building of solar arrays or other renewable energy devices.

Another important factor is the M column, this is the multiplier, to encourage and reward mandatory and additional investments into renewable energy, for every actual dollar spent 4 e$ are rewarded. Further down we see to assist the sending of gifts by businesses, each dollar spent returns 3 e$, where after Research and Philanthropic spending has a multiplier of 2.

Ecological: In the ecological category above rows “a” and “b” are specific to the “Give Half Back” investments into solar arrays and electric cars. Row’s “c” and “d” are the amount spent on power and fuel which act as a negative. Lastly row “e” represents various ecological endeavors performed out of office hours by the business owner, staff or their families, such as recycling.

Gifts: The gifts category is simply the amount of business to client gifts sent or received.

Research and Development: In the research category, rows “h” and “I” are specific to funding S-World Operations and the Research & Development department at the University. “j” The “Joint Taskforce” indicates that a collection of network companies have joined together to invest in a specific type of research. Row “k” represents staff family and friends rendering parts of the local area in S-World, which has contributed nearly 10% of The Window Factories score.

NOTE: If instead of The Window Factory a dedicated Pharmaceutical, Software Development or Research Company were to be measured in this category, they would have a high score based on their achievements.

Philanthropy: In the philanthropy category rows “l” and “m” are specific to SURH’s investment (Medicare & Medicaid alternatives), “n” is a simple charity donation and “o” represents volunteering work performed by the owner, staff or their families.

Sports Media & PR: Row “p” signifies the Give Half Back funding to the university Sports, Media and PR Department.

Row’s “q” & “r” present opportunities for companies to acquire a significant amount of e$ by encouraging the company and staff to assist the operation centre media department in the making of adverts, productions, local network documentaries, or reality TV shows, be it in front or behind the camera.

Equally the participation in network sports leagues is rewarded.

Retrospective Note: For various reasons investment into sports and media has since been substantially increased see Angel POP within The Network on a String.

Consumer Ratings (The per human results search engine): In Consumer Ratings the average rating achieved is multiplied by the amount of goods sold, then multiplied by 0.1%. This does not leave a particularly significant figure, however as consumer rating are available for the public to see, motivation to excel in this department is already encouraged.

Systems Knowledge: like “Sports Media & PR” systems knowledge is another “without cost” way to gain e$. In row ”t” we see the amount of hours all staff have spent using any S-World systems at the office, not specifically the hours logged on but a combination of hours vs. key stokes vs. moving in a direction that makes sense.

Achievements are the completion of certain tasks, such as creating partnerships or adding something to the system that is to the benefit of the network. Exams are simply e$ rewarded for passing exams.

In row “v” staff working from home, generates the highest figures, here staff are encouraged to play the S-World UCS game/simulation version of The Window Factories real life business activities. Taking the virtual company to the next level and beyond, making partnerships, applying for tenders and expanding overseas, taking the company to new heights or on occasion new depths if ones strategy did not work out.

To quote Schrep, Facebook VP of Engineering: “Get out there and try something, and don’t be afraid, there are lots of people to catch you, and you will never get criticized for trying something for the right reasons and making a mistake”

Via S-World UCS one can make mistakes, take risks and try new things without costing the company a cent, and when something pays off, it can be brought to the attention of boss and company hierarchy as a strong consideration of the next real life step.

In row “w” we see the “Others at Home”, this is a collection of either friends or unknown game players who have asked or been asked to play S-World UCS under The Window Factory” banner. In many cases this will be someone in the local area wishing to either work for a company within the local network, someone who wishes to apply to start their own company, or become someone who wishes to be a network agent.

Add that to friends and family and Facebook friends, S-World VSN users and S-World.biz users and pretty quickly one can have a lot of people playing out future business possible parts, all contributing to the advisement of the decision makers.

Retrospective note: to further increase simulation usage, alongside sports and media, substantial extra funding in terms of resort credits is made available to encourage usage in this sector, the basic principle being that whatever score one attains within the simulation will be rewarded with a pro rata percentage of network credits.

The suppliers Score: takes the amount of real dollars spent with each supplier multiplied by the suppliers EEE score, and then multiplied by their QE score then multiplied by 0.1

Others: Finally the Tax and Other includes, Tax paid multiplied by 0.25 alongside “Give Half Back” University Staff and Building Budgets, alongside a collection of smaller inputs. Note in particular the relatively high score that paying tax gives; this is deliberate, rewarding the company for their contribution.

As an economic solution, the system looks strike an balance between tax efficiency and network profitability, higher taxes may see a higher multiplier or 0.5, to motivate in such circumstances, especially if the country receiving the tax is enacting an extended infrastructure project using network companies construction companies.

Total: In total the company made $2,44,125 in profits and $e 2,191,435 so generating a 89.9% EEE Score.

UCS Game play

UCS game play is exactly the same for the boss of a company, as the staff or general public simulation players, in creating innovative game play concepts for S-World UCS, a many concepts translated into the makeup of the actual network and how people will interact and conduct business. At this point the simulation and the way we wish real life business within the network to be conducted become one in the same.

In the map above we identify the network where the Window Factory are located, a real plot available for purchase for $100,000,000, ten miles from Orlando on a large lake, within an eleven square mile plot.

Once established the Widow Factory will be able to bid for tenders in networks that do not have suppliers of Aluminum Windows. Within the graphic to our right we see that two networks need a supplier, of aluminum windows.
To the right, a zoom into Fort Lauderdale shows a tender with a PQS (Predictive Quantum Software) estimated value of between $4.6 million and $6.9 million. In this scenario to acquire the tender, a cost was incurred equaling $e 1 million and 10% of actual profit, the concept of advantageous partnerships coming in exchange for $e does not affect the Window Factories EEE score, in 2018 the Window factory are forecast to generate $e 2,189,701, within that year if they wish to acquire the Fort Lauderdale tender, it will cost them $e1 million, leaving $e 1,189,701 to spend on other items, retaining their yearly total which becomes their EEE score.

$e can also be applied to applications for tenders and partnerships, In the real world this process greatly increases the thought and preparation made in applications and sees only serious bids. Much like a Pay per Click add on GOOGLE, it does not mean the company is of any better quality that any other, it does however illustrate their serious intent to conduct business.

The same principle can be applied to staff and contracts:

If it is free to apply for a job, or to pitch for a contract then many will apply, if however, applications come with an $e cost, then it assists the employer or contract owner as they will know, the applicants interest has a value, not only saving time in going through many applications or CV’s, more importantly, by identifying someone who is willing to part with $e to be interviewed, one only sees, willing employees who have given the matter sue thought.

Above we see the “choose partners page” offering information specific to creating a partnership. In this scenario, the Cape Coral network is looking for a supplier for all window types, as a result, the Window Factory is required to make partnerships with other window manufacturers in different sectors.

The screen offers information on Florida network companies that produce frameless, wooden and classic windows alongside a company that specializes in shutters.

Highlighted is Sheer Windows, who are close to attaining a joint tender worth nearly $2 million for the Window Factory, however, there is an application cost of $e 50,000 and a partnership cost of $e 250,000

This said, if staff or outside simulation players have already played this scenario within their own UCS game and made contact with various staffs from Sheer Windows, the cost may be negotiated lower, and the competition may be less.

At the bottom of the screen to the right we see other network companies that one can make partnerships with, displaying first the initials of the company, followed by their location, in this case either Florida, Georgia, Alabama or the Bahamas. After which the QE (Quantum Economic) score is presented, followed by the companies EEE score, and finally its Consumer Ratings score.

In general with both simulation players and business owners, the accumulation of $e is of benefit, as one can apply for and make more partnerships and attempt to gain more tenders as such, encouraging all who would use S-World UCS to assist the system to reach its ambitions and rewarding those that assist.

An additional useful side effect is the ability to assist struggling companies, be they suppliers or retail or entertainment. For example, if within a resort network there is a particular restaurant that offers a good service, food and experience that is due to “sods law” underperforming, one can temporarily raise the restaurants EEE score, and assign additional e$ to anyone who eats there, if they offered a 4 multiplier, and were close to the business sector (which most would be) then increased lunch time trade will soon increase their profits. This is just one of many advantages of EEE Scores and e$.

POP Expansion

“POP” Expansion is detailed extensively within American Butterfly books two and three, initially the process called “Baby POP”, sees mother network profits invested in such a way as to eventually creating a further 15 resort networks within the mother networks local area (+/- 6000 sq miles). Where after Angel POP sees investment into other areas.

Below we see a global map that presents POP franchise investment opportunities within the same industry as the Window Factory is skilled.

However, in the scenario, below we see that due to the Window Factory having an EEE score under 100% it is precluded from applying to invest its POP funds into creating an additional US operation. Where-after it is advised to invest in a network that gives bonus EEE points.

To the right, at the top we see a screenshot of zooming into the African Continent, which in terms of gaining additional EEE points is a ripe with opportunities. The Blue markers indicate mainly economic opportunities, the red award additional EEE points due to philanthropic gains to the local population, whereas the green markers indicate networks are planned within the ecological Special Project “African Rain” a vast solar powered desalinization project aimed at turning vast chunks of the Sahara desert back to its pre “influenced by mankind” fertile state.

On the bottom right we zoom into the Network City of Al Sabkar in Libya, presented as it was the first Network City, considered before New Sparta and long before the USA.

Alongside general information about the development, four sets of statistics are presented detailing the construction timeline, costs, returns and the increase in EEE points attained. In this case, by electing to invest in the Al Sabkar network the Window Factories EEE score would rise by 12% so achieving a plus 100% EEE score, thus enabling the window factory to apply for lucrative tenders within the USA. Further to this the Al Sabkar network itself is forecast to offer hansom returns.

Graphics by: “Sim City” (S-World’s preferred virtual rending software partner)

Now we see the Al Sabkah network via S-World VSN, and have the opportunity to explore the entire city as it will look when constructed.

Above we look at the design for the US sector within the city

Top right we see the permanent expedition centre within which, the Libyan franchise of Window Factory will have a stand

Bottom right we see an option to purchase a selection of beachfront properties, that will be owned by The Window Factory.

S-World UCS – Special Projects

Recruiting aside, the UCS game play is based around the tremendous wealth that can be accumulated by the collective network companies and the creation of “Special Projects”.

Not only are “Special Projects” noble endeavors that will either assist the human race or protect it, “Special Projects” are a significant branding exercise for whoever undertakes them. Special Projects in whatever form install pride and give unity to those that undertake them, assisting to unite the fractious global population to a common cause or indeed causes.

To our right we see the entry page to the S-World UCS “Special Projects” page, with eight projects identified.

1. African Rain: the ambition to return the Sahara desert to it pre-Roman state of fertility via solar powered desalinization initiatives.
   (1b.) The Babylon Project: looks to follow a similar root across the Pakistan, Afghanistan, and Iranian borders, and further invest in infrastructure and the creation of cities schools and hospitals. This project is in exchange for nuclear disarmament.
2. Solar Moon: looks at generating solar power from the moon and sending it via microwaves to earth, which if facilitated (infrastructure and transport provided) can be 30 times cheaper than building solar arrays on earth.
3. Planetary Defense: aims to protect the world from asteroid collisions.
4. Mission Gliese: Given enough capital, it is possible to reach the nearest habitable planet “Gliese 581g.” Problems with artificial gravity aside, if one had near limitless money, we have the engineering skills to build a ship that could house 1000 nuclear engines an ark and drilling equipment to build underground cities, incase after arriving there is no atmosphere. If the ship was suitably armored against asteroid hits, at a “guess” in a vacuum with no resistance, getting ever faster it could hit 50% of light speed within a few years. As such, given 20 years to make it, it’s possible I and many others could get there within or lifetimes.
   This “Special Project” becomes the flagship unity branding excursive, and is this project that gave “S-World Universal Colonization Sim” its name.
5. The Poverty Line: seeks to bring all of earth’s citizens above the poverty line, or to be specific all citizens within countries that have adopted adequate measures and teachings to stop population growth above the poverty line.
6. Global Cooling: stopping the use of fossil fuel alone will not stop global warming, it will just slow it down, the only way to cool the earth is to produce more oxygen that carbon dioxide, in short plant lots of trees, this project falls hand in hand with “Solar Moon”, African Rain” and “The Babylon Project”
7. The Yellowstone Lid: Seeks to dig a gigantic trench around and a sequence of giant containment structures over the Yellowstone Super Volcano, which is due to erupt soon, indeed it’s late. If the Volcano erupts it will be an “ELE” Extinction level event, this project may take 5000 year to complete, but is best started as soon as possible.
8. Middle Earth: Other than protecting ourselves or colonizing space, the only way to ensure survival of society on our planet in the case of and ELE, is to build underground cities and eco zones under the Networks, these can at first act as 365 day a year tourist resorts, but over time become a genuine safe-haven in case of an ELE, it also presents a part solution to overpopulation. The technology used in this process will be useful in universal colonization. If one has heat from the core of a planet, one can make light, with light one can make oxygen, there is no reason why an underground series of networks on Mars could not flourish.

Next to the pictures are 4 text fields.

Votes: indicate the amount of UCS game players that have started the project

USC $: indicates the amount of e$ (“game” dollars) that the UCS users have communally spent on each project

Progress: indicated the real life progression to stage one of the operations.

Actual $: Indicates the real life total investment spent on each project, many projects such as Global Cooling and “The Poverty Lines” are automatically funded by the Give Half back “POP” process, others see funding from Angel POP.

Retrospective Note: At this point in creating the S-World UCS chapter, a game changer of a documentarily was viewed, Garratt Lisi’s 2008 TED lecture on The Theory of Everything”

http://www.ted.com/talks/garrett_lisi_on_his_theory_of_everything.html

Garret Lisi’s “The Theory of Everything”

I can’t read this!

Or this!

Do we need to read the language?

Of course we don’t, that would be like saying there is no point in doing business with China if you don’t speak Chinese’s. The first equation was specific to Quantum Mechanics, but it’s the second makes the point, as the second was specific to “Electricity” You do not have to understand the language of electricity and its equations to use a TV set, all you need to know is where the plug point is.

We have seen some fundamental aspects of S-World UCS, however to fully appreciate its capacity to improve the network and to make the creation of Special Projects a reality not just a hypothesis, we need to know a little more about quantum mechanics care of Garret Lisi, recent creator of the acclaimed E8 248 dimension “Theory of Everything,” from the opening section to his 2008 TED lecture.

Quantum Mechanics by Garrett Lisi

Starts with a blackboard full of equations, Garrett says: “Woh, dude check out those killer equations, sweet! But follows with…

Actually, for the next 18 minutes I’m going to do the best I can to describe the beauty of particle physics without equations.

It turns out there’s a lot we can learn from coral. A Coral is a very beautiful and unusual animal. Each Coral head consists of thousands of individual polyps, these polyps are continually budding and branching into genetically identical neighbors. If we imagine this to be a hyper intelligent Coral we could single out an individual and ask him a reasonable question. We could ask “how exactly he got to be in this individual location compared to his neighbors, if it was just chance or destiny or what?”

Now, after abmolishg us for turning the temperature up to high, he would tell us that our question was completely stupid, these Corals can be kind of mean you see, I’ve surfing scars to prove that. But this polyp would continue and tell us quite clearly that his neighbors were identical copies of him, that he was in all these other locations as well but experiencing them as separate individuals.

For a Coral branching into different copies is the most natural thing in the world, unlike us, a Coral would be uniquely prepared to understand Quantum Mechanics.

The mathematics of Quantum Mechanics very accurately describes how our universe works and it tells us our reality is continually branching into different possibilities, just like a Coral, it’s a weird thing for us humans to wrap our minds around, since we only get to experience one possibility.

This quantum weirdness was first described by Erwin Schrödinger and his cat. Schrödinger is in a box with a radioactive sample, that by the laws of Quantum Mechanics branches into a state that is radiated, and a state that is not. In the branch in which the sample radiates, it sets of a trigger that releases poison and Schrödinger is dead, but in the other branch of reality he remains alive, these realities are experienced separately by each individual, as far as either can tell the other does not exist.

This seems weird to us as each of us only experiences an individual existence and we don’t get to see other branches, it’s as if each of us like Schrödinger here, are a kind of Coral, branching into different possibilities,
The mathematics of Quantum Mechanics tells us, this is how the world works at tiny scales and it can be summed up in a single sentence:

“Everything than can happen, does” that’s Quantum Mechanics.

Quantum Time

This consideration becoming the tipping point where simulated game and business software became what I considered at the time was a genuine form of time travel, which was awarded the name “Quantum Time”

The proviso being a that for something to be genuine, to be science not theory, it must gain tangible results, and within the confines of the network as specified so far, the addition of creating a network simulation, copying it and sending it in time faster than our own, whereby business can be conducted in the future simulation, so mistakes could be avoided and triumphs perused, would give a significant boost to network efficiency and economics.

At the same time, the further consideration of creating points in the future, mapping out what can be achieved, then working to those goals in an efficient manner, gets around the problem of trying to predict the future, as instead one programs the future, then looks to complete the program.

And so the S-World UCS Mantra was created, and for the first time, since the discovery of POP did an element of physics influence the programming of S-World and in so doing added significant strength.

S-World UCS

What if you could look to the future and see millions of
eventualities for actions you take today?
What if you could use the information to assist today?
What if you could do this from your phone, TV or laptop?
Welcome to S-World UCS

The consideration for the above was to use S-World UCS as a gigantic quantum mechanics experiment, with us representing the coral and recreating a copy of the Network and sending it forwards in time. In a way, this always was the idea, as in all the games that Villas Mogul was influenced by and in general the basic game play revolved around doing things in the future.

However, creating different specific timelines, such as sending one timeline into the future at twice our speed, and have other set a points in the future, could produce exceptional efficiency for the network, as after half a year the simulation, which is to be called “Voyager,” would offer excellent data on what to do and what not to do.
We could create a simulation of the network in the future, which is a heaven on earth with everything as it should be, then reverse engineer it back to our timeline, and enact it.

At this point (September 2012) in the creation of American Butterfly “The Theory of Every Business” I decided the influences from physics which had been stacking up, needed to be written as a separate book, as opposed to the intended single chapter.

As it turned out, two books were written, “Spiritually Inspired Software” and “The Network on a String” largely telling the same story, with the first book, looking and explaining at the basic considerations and observation of the network as influenced by the idea of a greater power existing in the universe, and the other looking at the same development strictly in terms of physics.

However as the following two books, largely look at the mid to long term picture, particularly in view of finance, and especially the POP principle Res and Angel Pop, which all contribute to the long term stability of the network after the initial investment has been made, to conclude this book, a conducing chapter of Mother Network 2018 profitability was necessary, written with the hindsight of books two, three and book four, which looks at the butterfly effect and Game Theory, in terms of creating an implementable short term investment strategy.

This is not the end for S-World UCS as SUSY 16 sub-chapters 9 to 14 within The Network on a String revisit the topic in significant detail.

UCS Logistics

Before moving to the concluding chapter, to return to UCS in the following book’s, there is one bonus side effect of S-World UCS, which needs to be presented, and that is in its power to organize logistics for both the physical and practical creation of networks and the organization of the businesses and staff who will be entangled with them.

American Butterfly is a gigantic initiative, especially when considered globally, below we see the global network cube, seen in the mid 21st Century. Each cube representing 4,096 networks creating a total of 32,768 networks, a figure that could double when satellite networks are included.

Placing satellite networks a side, as each Mother network creates 15 Baby networks we divide 4,096 by 16 which gives us 256, which is the figure we have worked to thus far, remembering that the USA has two cubes and so actually creates 512 networks, but further remembering US mother networks are created in two phases, which is currently suggested to be two years apart.

From a logistical perspective, it’s easier to conceptualize, when considered as ten Mother Networks per US state. 162 Below we return to the UCS Orlando Network map. This map accounts for all 512 US Mother Networks approximately ten per state, with the Orlando Network serving a catchment area if slightly above 6,000 square miles

Within the close up of the Orland Network we find 16 relatively even lots at about 375 square miles each.
If we look closer in, we see within a further 16 sub divisions leading to rectangle squares of about 24 square miles, half of which would be a good sized site for a resort network. As such, given a clean canvas there would be 500 plots of land available.

Within which, one could expect between twenty and fifty potential sites, more if the desired rezoning of farmland directive is enacted, which in most cases will be a question for local authorities and residents.

IMPORTANT NOTE: it needs to be pointed out that the network building plans by 2050 are below the current stated requirement/plans. This is pointed out, as some pay protest at building in any form, regardless of ecological awareness, the point being, the properties are going to be built by someone, butter that someone does it in an ecologically responsible way, which enact benefits in many areas from medical initiatives to global cooling.

Considering we have between 20 and 50 potential sites for any mother network, and consider further that within the first phase Orland and Vero Beach would be twinned, now creating 40 to 100 genuine contenders for a Mother Network.
The beauty of UCS is that it the general public can join S-World UCS, or use the Facebook app to walk into S-World VSN, within which, any user can select a site to build a mother network and virtually start building, using the SIM CITY rendering software. As long one has an internet connection, there is nothing to stop anyone from building a virtual network.

The next step is to choose a network from all created so far, as an official contender, which will be done largely by public vote and some usage of e$. However, if a local council has made a concession on available land, such an organized gesture could well swing the vote.

Within a few months after launch, a contender for each of the possible places will be set, at which point, the simulation changes and people now choose to join one network or another, and business start to pop up, some imaginary, but some real, creating genuine trading partners and utilizing the business software as it is at that point. At this point it’s not utterly essential for a business to pick the correct location, as when the field thins, the businesses will have a choice of network to move to.

However, as enrolment in S-World gets more popular and there are more than the allowed 4,096 business bidding for 4,096 business sectors available, then some serious strategic thought as to which sector will likely be the Mother Network will be necessary, as only by being and trading in that network, is any company assured of inclusion in the first phase.

Of the possible 20 to 100 sectors, not all will be viable, hi priced areas, with already crowded infrastructure, may not be cooperative, however, it’s probable that at least 16 plots are found in suitable positions where the planning permission has been either approved, or the county has indicated it will not block the development under the ecological and aesthetic conditions that apply to all networks.

From 16, down to 8, down to 4, by which time, in most or even all states in the USA there is quite a frenzy over the last 4, which would all be granted future Network status.

Long before it gets to choosing the first network, the development plans would have been approved and far more businesses that can actually be launched in a Mother network will have been using the systems, already trading and ready to invest.

That’s how a logistical operation, far greater than any that has been performed to date, gets expedited within a year from the launch of S-World UCS, and if you’re wondering how long it will lake to create UCS, considering the foundation via S-Web are currently being developed, from the moment of substantial assistants from one of the big Tech companies, or The SIMS, we should have a working version in six to nine months.

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American Butterfly 1

The Theory of Every Business

Chapter 6

Facebook Business Development

By Nick Ray Ball July 2012

Part 1. Facebook Business Development
Part 2. Facebook Gifts
Part 3. “Lx.”
Part 4. Facebook Stores
Part 5. Cities of Science
Part 6. All Facebook Profits Condensed

Facebook Business Development

A short summary of the three point development plan will be presented, then go into detail on each point before generating a profits forecasts at the end, as in all that is “American Butterfly” the exercise is circular, self generating the first point enhancing the last, then the last enhancing the first, and round and round it goes.

1. Facebook Gifts

Facebook gifts is such a simple concept its amazing Facebook or someone making apps for facebook has not already done it. Facebook has considered it and has a patent relating to the technical inner workings. The concept is simply to attach a gift and card-sending service to the birthday reminder function, then offer an automated reminder service for all occasions.

2. Facebook Gifts Plus

With the door opened to e-commerce in a way that pleases members, Facebook can happily sell goods via the same system to anyone at anytime, with the original birthday gifts demo showing a number of test subjects asking “can I send gifts to myself?”

3. Facebook Gifts Stores

Considering the construction of malls and marinas in resorts, an obvious extension to Facebook gifts is to open retail stores, following in the celestial Steve Jobs vision for Apple to control the user experience end-to-end, and paying respect to his retail co partner retail Guru Ron Johnsons teachings: “The size of the store signals the importance of the brand”. Each Facebook gifts store will be of greater size than Apples largest.

This is not to overshadow Apples achievements, rather to pay respect to their founder’s vision of moving an IT company smoothly into retail and beyond. Apple stores of course sell only Apple products, products that have been selectively made so as not to overwhelm the consumer with to many choices.

Facebook gifts will also sell everything selectively albeit far wider ranges of goods, hence the need for bigger stores.
When Criss Cox, VP of Facebook products said “Were so far, far, far away from the vision of what this can be, which is everything you use and everything you interact with”, I doubt he realized just how quickly his vision could materialize.

The Edge

Facebook of course would not consider such ventures unless they were popular with members and represented a significant improvement in the current e-commerce and retail businesses.

When the original Facebook gifts concept was put on line http://www.s-world.tv/Facebook/home.html the network structure as described throughout “American Butterfly” was still in its infancy. A year later it is all encompassing. Include Facebook stores and warehouses positioned within each resort delivery and logistics and the control of the end-to-end user experience are firmly in hand.

As for “representing a significant improvement in the current e-commerce and retail businesses”, I refer you once more to the “per human results search engine.” The only condition on receiving dividends and profit share network credits is that to receive more credits recipients need to have rated previously purchased items.

With a minimum of $108 Billion of rated goods a year, plus the general public receiving network credits in exchange for voting, alongside their option to update their vote if an item becomes defective at a later stage, a gigantic voting pool will be in effect, certainly enough to give a good indication of what goods are exceptional.

And that’s the trick:

All top rated goods for a defined period are to be made exclusive to Facebook Gifts.

Facebook Gifts

The beauty of Facebook gifts is everyone loves it and wants it. For some it will simply be a convenient way to send gifts and cards, for others a tool to spread happiness, for others a marriage saver. Thus far every single person who has seen the demonstration says they will use it. Reactions have varied from:

“This is the most amazing thing I have ever seen in my life…”

Andrew Lee, Film industry & Night club Owner

“I like that Facebook thing you did…”

Tracey Mc Gregor Actress & Model

“Yeah…It’s about time they did something like that…”

Clair Metson … Search consultant within the legal sector

Even the patent lawyers loved it!

Moving into e-commerce in a standard way would be a very hit or miss affair for Facebook. It may well put members off, added to this is the “if you’re going to do something, you’re have to be the best, Facebook philosophy.”

Facebook Gifts is simple, clean and unobtrusive (it’s just one word added to the birthday bar) and due to the network and the “per human results search engine” it’s a significant improvement over all competitors.

The pop-up box appears when you click the button that says gifts later, some other functions will be available, for choosing the type of gifts displayed such as: For Him, For Her, Mums, Dads, Novelty, Clearance, $5, $10…..

The “gift picker, pop up” shows only the most popular items. There will not be endless options but rather a concise selection, which due to collective ordering greatly reduces the price, not only will one receive the highest ranked presents, one receives the highest ranked presents at wholesale prices. A more varied selection of gifts will be available in a separate window. The “local” button sets the gift picker to display only gifts in stock at the nearest resort network, thereby making orders placed before 10.30 am deliverable on the same day for a reasonable fee or available the next day for free.

The simplest part of all is the mathematics, if each of Facebook’s 900 Million members, ordered one present as illustrated annual revenue would be $108 Billion.

The Africard

The Africard logistics are simple. The card will be written along with a short note by a child such as Noboe for which he receives $2. Having lived in Africa for 11 years and eventually realizing I was spiritually more akin to the Mandela Park Township Folk than to any other group organization, I can confidently assure you that in Southern Africa $2 for an hours work is a considerable amount of money. Go deeper into Africa and it’s a fortune.

The Africard principle is in many ways sponsorship of an African Child and their family. This concept provides much needed money and promotes literacy and the learning of languages.

If everyone on Facebook sent one Africard a year, 750,000 African children and their families would enjoy a sustainable future, if everyone sent 10 cards, well…. The math is simple.

All cards sent will be made from 100% recycled paper.

Facebook Gifts Kids

Whether or not parents or indeed Facebook will encourage the idea of children having Facebook accounts is a decision not of my making, if one wanted to send a gift one could always input the recipients address details. However Facebook gifts kids becomes the prefect branding tool. Consider Coca Cola, why does everyone love it, because we loved it when we were kids and it stuck. Kids love presents more than anything in the world, if on every present a child receives they see a little facebook gift tag,……

In the immortal words of Chandler Bing “could there BE a better branding exercise.”

Facebook Gifts Automation

Full credit for this addition to Facebook Gifts goes to Mike Enslin, S-World No2: his concept turns a profitable initiative into a money-making machine. It also solves a number of start up logistics problems, as it will be some time before the parent resorts are set up to handle packaging and delivery. Automation also assists “occasional” Facebook users.

To use, one simply goes to the automation page and picks gifts and card choices for the year ahead. One has the choice for gifts to be delivered directly to the recipient or to receive them personally, so one can give them personally. Besides the wholesale rates and convenience, this eliminates one having to wrap the gifts, as gifts arrived pre wrapped, and if one desires, extravagantly pre wrapped.

The convenience of Facebook gifts is further highlighted in the relatives and friends groups, gifts and cards that most would not often send due to the time and effort involved and in general not having access to the addresses. However, from a personal perspective if I had forty or so birthday cards and a dozen or so novelty presents on my birthday, I would be delighted.

This action, particularly with relatives, has significant Facebook membership implications. I have about 20 relatives I’d like to send cards and small gifts to, but less than half are on Facebook, particularly the older generation. Whether one actually wants to have Grandma seeing ones daily posts is a personal decision, so some privacy settings will need to be enabled. This said I’d certainly want all my relatives on Facebook Gifts so I could send them presents, and knowing Grandma and Pops’ they would love nothing more than receiving them, so Facebook manages to attract many new members, and as they will know, the baby boomer generation spends a lot more money than siblings generations.

Once more this exercise is circular, if ones grandchild asked grandma to sign up so she can send grandma gifts, it would make sense to Grandma that her granddaughter would like to receive gifts in the same fashion. Indeed this phenomenon could see more money being spent on Facebook gifts by new members than current.

“Lx.”

With over 40% of the worlds wealth held by the top 1% of people “Lx.” caters to that market.

Value, service, experience & exclusivity, must of course apply. Value comes in two forms.

Firstly the collective ordering process dictating wholesale prices on items from Bulgari wedding rings to Aston Martins.

Secondly the “GDP Buster” hi spends mark up initiative, which sees “Lx.” concierge applying a dedicated service representative organizing an individual or families purchasing needs, hi spenders in this category see “Lx.” Lowering their mark up to 2.5% where as the industry standard is 100%.

Service is provided in the form of the “Lx.” concierge agents and auxiliary logistics staff

Experience comes from the many S-World contingents and “Lx.” Lounge bar’s found within the resort networks. Plus of course Facebook is an experience in itself.

Exclusivity comes from membership, one would need to have a financial advisor or bank manager declare that the member is either in the top 1% or earners, or is in the top 1% of net worth individuals.

Exclusive shopping arrives in the form of the “if-you-have-to-ask-you-can’t- afford-it-range” selling items from Private Islands to Picasso Paintings.

The trick of course is to make the receiving of a “Lx.” gift a similar experience to opening a bottle of Dom Perignon Rose 1959 on a slick Super Yacht in St Tropez….

One can tell when the “Lx.” representative gets out of an Aston Martin, that it going to be special, you can tell from the look of the concierge representative it’s going to be stylish; the gift passes hands to excited eyes, and as the bows and ribbons are removed one see’s those magic two letters and the full stop “Lx.” And one knows whatever is inside will be special and the sender has style.
One can of course choose the delivery method, if subtly is required, subtlety will be received

Reinventing Steve Jobs’ end-to-end customer experience, from the icon on the website, to the films of the products, to the choice of gift, to the delivery method, to the delivery vehicle, to the delivery person, to the bows and ribbons, to the packing beneath, to the smile on the recipients face, the user experience never leaves “Lx”.

Luxury goods and services have a new Mantra: “Lx.”

It’s a step up from Neiman’s and Saks Fifth Avenue and Gump’s.

Of course “Lx.” itself becomes a status symbol, as anyone who receives such a gift will know it is from the top one percentile of global earners or net worth holders, or at least as close as it can actually go beyond the reference of a financial advisors declaration so it would not be hard for the 2nd percentile to gain membership, alongside this would be siblings and parents.

Considering only 30% of the population use the internet, of which 45% are facebook members in the region of 5% of facebook users would fulfill the “Lx.” membership requirements, this equates to 54 Million members. If one in ten were to use “Lx.” to make a purchase as highlighted Facebook would generate just under $350 Billion in revenue.

Lastly on “Lx.”: One will note the branding does not include the name “Facebook”, despite the financial advantages, which in tern lead to great profit which equals great good. It is possible that Mark Zuckerberg and Facebook do not like the concept as it does not cater for all. Should this be the case a swap will be made with S-World for the business gift application as described in the forthcoming S-World financial section.

Facebook Gifts Plus

Due to the popularity of Facebook gifts with test subjects, it implementation opens the door for a full e-commerce service, selling top ranked items produced via the entire network, including big brand investors items.

It will not be an all encompassing service, whist all goods from Mountain Bikes to Airplanes are available only the top 10% of the “per human results search engine” rated goods and services will be available. This serves two purposes. Firstly it follows Steve Jobs business philosophy, “Deciding what not to include is as important as deciding what to do”.

On Steve’s return to Apple in 1997 a review of all the Mac computers was initiated, there were a dozen Macintoshes ranging from the 1400 to the 9600. When he asked the team the simple question “which one should I tell me friends to buy” no one could give a strait answer so he scraped 70% of the range. This process lead to Apple consolidating to just 4 machines: The Power Mac G3, The Power Book G3, the “iMac” and “The iBook”.

This action began the transition of a company on its knees on its journey to become the biggest company in the world.

Secondly limiting facebook to the top 10% of products allows room for the S-World Business network and other retail stores to compete without competing, as the balance of 90% of goods will be sold via those mediums.

For example consider TV Sets, Facebook Gifts and stores would only sell the top 4 ranges, maybe two brand names and two new brands, personal brand love varies from person to person, and just because a TV Manufacturer only received an 88% rating does not mean it’s not an excellent buy.

Lx. Concierge.

In the same manner as Facebook Gifts plus, “Lx.” concierge will offer an all encompassing service to members in a similar way to Amex Centurion, albeit additionally concentrating on retail, auctions, real estate, personal shopping and services alongside travel and general arrangements.

Facebook Stores

“The size of the store signals the importance of the brand”

Considering Facebook shareholders, management and employees desire facebook to become the most successful company on the planet in all areas. Alongside Criss Cox’s wish to connect facebook to everything you use is not an imaginary evolvement. Given the framework to excel the idea of Facebook Stores is an obvious extension to Facebook Gifts and “Lx”.

How will Facebook Stores excel?

The top 10 percentile of good, products, real estate and services initiative is on its own enough to warrant the term “a significant improvement over most or all competitors”.

Within Mall based retail, the physical stores themselves, the quality of service and the enthusiasm offered by staff are also pivotal to achieving greatness. We have already discussed the substantial location enhancing initiatives; however said location enhancements were specific to the resort as a single unit. Within the resort itself their will be a variance in the “Location, Location, Location” principal, and example in real estate would be a property that garden opens out only a lake, or built on a mountain. In retail within a Mall or a Mall within a Marina, there are of course higher and lower traffic areas.

As Facebook Stores themselves will become location-improvement event they shall receive the fist pick of location within the Malls, a significant advantage and an immediate boost to their capital asset, as a prime high traffic location within a Mall could see two maybe three times the sales of its low traffic counterpart.

The cost of building a Mall is in the region of $400 per square ft, add the infrastructure and land and a figure of $532 per square ft is arrived at. For Facebook Stores we are considering 25,000 sq ft per store, a size equal to Bloomingdales outlet stores and slightly bigger than Apple’s largest store. The cost per store equals $13,300,000 add $2,325,000 for shop fitting and miscellaneous expenses and we come to $15,625,000 per resort, which when multiplied by the 256 resorts gives an even $4Billion initial investment.

The average staff levels within a Mall retail store are one per 1,000 square feet, in the financials one per 800 sq feet is presented. The average Apple floor staff wage is between $9 and $15 per hour, for Facebook Stores entry level staff a basic of $15 per hour plus profit share and commissions is offered, which if distributed evenly would double their salaries to a figure in excess of $60,000 a year. However profit share and commissions are awarded on a performance and customer rating statistics, alongside QE & EEE points (to be clarified later). This will have the effect of seeing exceptional performance being rewarded with plus $100,000 salaries often for US citizens without 16 plus education.

This exercise along with the desired glamour’s stature of being a Facebook Store delegate is designed to create the enthusiasm akin to that of flight attendant in the 60’s and 70’s, as highlighted in Leonardo DiCaprios film “Catch me if you can” At the end of the day, these staff initiatives boil down to one objective, to motivate to generate as much revenue as possible whilst increasing facebook’s brand image on a daily basis.

Before we look at the figures, let’s examine the see the original opening paragraph to the Facebook section. “On the subject of making profit when I worked out the “American Butterfly” enabled Facebook 22 year profit forecast, I felt like the Italian Scientists at Cern when after they broke the speed of light, there simply had to be a mistake. From the parent resorts alone, from a $4 Billion investment, without a single customer moving a mouse or paying a cent in cash we were just under $1.5 Trillion, what on earth was the figure going to be when we added paying customers, e-commerce and revenue from the sibling resorts? I checked and rechecked, but I could find no errors. This becomes possible due to the $425 Million resort network economic stimulus initiative.

Seeing as Facebook Stores sell will just about everything including holidays, Concept cars, Real Estate, Solar Arrays and Financial Services alongside standard retail and apparel, it’s fair to direct $100 Million of the economic stimulus their way.

The following spreadsheets are available at www.s-world.biz/downloads, the one presented is a condensed version, first we look at the amount of staff and their basic salaries.

Facebook Stores: Profit, Dividends & Capital Assets.

Above we see the $100 Million economic stimulus return $24,369,441 after a 50% mark up on costs of goods, including staff operations and sales tax.

American Butterfly Question – AB9: Is this figure a reasonable assessment?

Higher ________ OK ________ Lower ________?

To clarify the second half of the spreadsheet:

The “Half Dividends Reinvented” column see’s the choice of any company re-investing their dividends into the next resort network; if this is enacted POP 1 profits are redirected to balance the books.

The POP 2 Column represents the 52.5% “POP Cash Injection” into sibling resorts, which pays for their next store within the next report.

Facebook Stores 2036 Profit & Assets Forecast

This analysis accounts for three location improving factors, before addressing the long term desire for properties to become more affordable.

1. Locations Butterfly: The previously highlighted premise that due to the 16 location enhancing exercises, properties within resorts will be worth double their infrastructure, land and building costs.
2. Prime Position: Introducing the unique once off factor “first choice of location within the mall” and whilst it has been mentioned, that foot traffic could double or triple in a prime positioned store for safety a 50% improvement in foot traffic is presented.
3. Economic Recovery: The general principal that once growth returns all properties will rise by 70% to their 2006 value.
4. Affordability: The “American Butterfly” desire to increase living standards for all as illustrated earlier on sees a 50% reduction in property.

Once the dividend yields, general profits and the second phase of resorts are accounted for, all in, by 2038 the economics stimulus is generates facebook $1.5 Trillion.

Before we get into Facebook 2018 profits from paying customers we have one last efficiency enhancing exercise needs to be described “Network Cities of Science”

“S-World Network – City of Science”

The “S-World Network – City of Science” concept originated from the preceding “American Butterfly” Eurozone economic thesis “Sparta Rises Again”, which focused on the creation of many resort networks adjacent to each other in Laconia Southern Greece, the original home of Sparta, to be named “New Sparta, City of Science”.

“New Sparta” is split into two parts: Network City & Science City with industry sitting in the middle.

To adapt the model within the USA as the US has two of the 8 continental network cubes it would seem practice to situate one the “S-World Network – City of Science” in a southerly central location, maybe on the border with Mexico and another in a Northerly location maybe on the border of Canada.

A Network City is designed as an international network-trading hub, seeing the land split evenly between qualifying nations, from where they build an embassy and a small resort network around it. The size of the city is not indicative of density, as existing settlements will remain untouched and in general expanses of nature will separate all countries allocated land.

Science City in many respects designed to replicate “Silicone Valley” which started its life as a practical university.

In the early 1950’s Stanford University dean of engineering, Frederick Terman, created a seven-hundred-acre industrial park on university land for private companies that could commercialize the ideas of his students. 

First came Hewlett Packard who made semiconductors, then came Intel who on 1971 they created the first microprocessor. This lead to Don Hoefler of Electronic News reporting the region using the name “Silicone Valley USA”

Science City is designed in a similar fashion, the City built around research and development in all fields applied to 16 industry sectors found within. Besides generating revenue independently Science City will be subsidized by all resort networks.

The combined cities (Network & Science) become the host and central nerve station for Facebook Gifts, S-World & Buinessbook operations, vetting applications to join or work within the network, considering new ideas presented and acting as a customer service centre for retail & service inquiries or complaints.
As each complaint or inquiry is central to the networks ambitions for product superiority, by 2018 the 100,000 or so staff dedicated to Facebook Gifts, S-World & Buinessbook operations all become an intrinsic part of the customer service network, each complaint seeing proactive assessment and when necessary definitive actions.

With such a high compliment of staff on call the concept of phone auto attendants offending an endless series of digit options leading to voice mail recordings becomes a thing of the past.

Alongside the availability of one on one conversations comes the reassurance that whoever one speaks to will do their best to assist in a courteous manor as the “Per human results, search engine” principal applies, the caller having the options to vote on the satisfaction of the conversation after it ends, simply by pressing either 1,2 or 3 on their telephone. The same principal will apply to web based enquiries.

Facebook Stores 2018 Profits

As we have seen in 2018 the economic stimulus method generates Facebook $24,369,441 based on guaranteed income, in addition to this income from paying customers needs to be estimated.

To do this one needs to realistically estimate the number off customers expected to visit the store and how much each will spend.
The general rule in estimating retail sales is “revenue per square foot”, at $6,200 per square foot Apple are the retail industry leaders by quite some way. This is not simply due to their branding; more significant is the concept that they do not sell a wide variety of products as such they do not need as much space. In second place comes Tiffanies at $3,000 per square foot, however on the whole most high end Mall’s relaters receiving the region of $1,000 to $1,500.

Let’s examine the various reasons why Facebook Stores have the capacity to match Apple stores.

1. Few would argue, in terms of brand awareness and love that facebook are a match for Apple/li>
2. Having first choice of location, and indeed a say in how the Mall will be designed offers a distinct advantage in awareness and foot traffic /li>
3. Staff are better paid, in some cases by a factor of four, said factor creating a highly motivated profit and service orientated workforce. /li>
4. Facebook stores are due to be based on the Apple concept of not having an overwhelming amount of products, an example: A large electronic goods store could be 25,000 sq feet, however as Facebook Stores only sell the top ten percentile of network products, the space need to sell electronic goods would take up only a tenth of the space.

All in all there is a reasonable argument that Facebook Stores could match Apple Stores revenue, but for safety we shall work half it to $3,100, as such 25000 square feet multiplied by $3100 equates to $77,500,000 in the tills. From here we apply the 50% mark up and 10% sales tax and we are left with $23,175,000 in pre operations profits, however as the staff costs are accounted for via the economic stimulus revenue, we need only to concentrate on staffs profit share which would be in the region of $1 Million and a marginal $500,000 increase in operations budgets leaving $21,675,000.

For the sake of contingency items an annual profit forecast of $20 Million is presented.

America Butterfly Question, AB10: Is this a reasonable assessment

Higher ________ OK ________ Lower ________?

Facebook Gifts

Facebook Stores become a terrific platform for Facebook Gifts, as many members will at one time or another visited the stores. Alongside this we need to look at the totality of the “American Butterfly” ambitions, I did not decide to give “Quantum Economics” freely to the world just so that Facebook could make money, It for the creation of hospitals & solar arrays, the protection of social security, pensions & welfare alongside the ecological and philanthropic initiatives. Facebook’s inclusion is out of necessity as they become the catalyst which makes “Quantum Economics”, as such whenever one considers “Quantum Economics” and all the good it can bring one will immediately associate the concept with Facebook

A few summary points will be presented before moving into the financial forecasting.

1. Facebook E-Commerce and Stores products have a concise voting pool assessing all goods of which Facebook Gifts and Stores only present the top ten percentile.
2. Facebook stores allow consumers to the touch and feel the products an experience not offered by competing e-commerce vendors.
3. The University Media and Adverting departments create superior website imagery, including hi end photography, films or film clips and where appropriate 3D rendering renderings of products and services.
4. Within “S-World Network – City of Science” Over 100,000 staff are available to assist consumers.
5. The focus on high turnover on specific product ranges dictates higher wholesale ordering resulting in lower prices.
6. Should only a like for like price be available, the knowledge that buying from Facebook Gifts assists the fight against global warming, protects ecology, provides medical aid, secures pensions and welfare for the disadvantage, in comparison to another company that sees profits used for personal gain, it would not be a stretch to boldly say, a consumer would need to be clinically insane to purchase from a un-philanthropic source.
7. All polls taken regarding Facebook Gifts concept have indicate a 100% approval and usage rate.
8. Lastly comes the rather obvious fact that millions upon millions of people already love facebook

Facebook Gifts 2018 Profits

Having made countless financial forecasts over the years two major lessons have been learned. Firstly whatever your gut tells you it’s best to half it, as in general ones optimism tends to over inflate. Secondly half it again as it’s best under promise and over deliver. So the philosophy dictates safety should be found in a 25% forecast of initial estimates. This suggests that starting out with a 100% usage statistic one if four facebook members using the service is a safe bet, however to be truly minimalistic the forecast presented accounts for ratio of one in ten members using Facebook Gifts.

Explaining the Spreadsheet:

On the left we see the category of user and the percentage of facebook members within it, after which we see the annually amount spent followed by the total revenue (cash in tills) received. Next comes the 50% mark up which equates to an item costing $1,500 being purchased for $1,000 from the manufacturer. It is worth emphasizing that the standard retail mark up is 100%, which would make a $1,000 item $2,000.

The “Turnover after Tax” represents Facebook’s income after paying sales tax.

“Costs” represent operational and staff costs. Note: As an on line service one would expect lower costs, however this figure includes the rather time consuming art of wrapping the gifts, writing the tags and the network service representatives salaries.

The “Profit after Operations” sees the total profit divided between the 512 Resort Networks, this figure accounts for the second phase of 256 resorts due to launch in 2016.

In regards to spending, caution has been applied the highest figure being $10,000, in polls one in ten suggested this would be the figure they would spend, if we note the 0.25% figure next to the “Cherished Users” column this indicated that only one in 400 would spend this much, all in all a very guarded estimate.

Please note the “New Users” column at the bottom, this account for the Baby Boomer generation joining facebook.

Finally we see the total profit received halved due to international operations, as such in total this forecast suggests each resort network will generate $20,154,836

America Butterfly Question, AB11: Is this figure a reasonable assessment?

Higher ________ OK ________ Lower ________?

Facebook Gifts Plus

Facebook Gifts Plus is the everyday version of facebook gifts, in essence facebook stores on the web, people spend a more on everyday items than gifts hence the greater profit return.

In total we see a figure of $31,617,883

America Butterfly Question, AB12: Is this figure a reasonable assessment?

Higher ________ OK ________ Lower ________?

“Lx.”

As described earlier “Lx” is exclusive to the top 1 percentile of the world’s net wealth holders and earners, before looking at the forecasts, two aspects need to be explained.

Firstly and simply Facebook “Lx” will be called ” Lx” so remove the connotations of elitism from the Facebook brand proper, Lx on its own has nice connotation of Love Kiss” Lx.” Facebook have the further option of exchanging the “Lx.” application for the S-World.Biz Business Gifts application, as described shortly.

Secondly the “Lx.” retail system is what is later described as a “GDP Buster” as whist it makes profit for facebook, due to the low Mark Up’s for high spenders it is designed to stimulate economic growth by encouraging the super rich to spend money as opposed to saving and investing. With over 40% of the worlds wealth owned by the top 1% and the other 45% owned by the top 10% encouraging the movement of this capital will result in a significant rise in global GDP, GDP being “the amount of money spent by businesses and citizens with a year”.

For top spenders we are looking at an average mark up of 2.5% depending on the type of goods or services purchased. Property for instance would see a 0.5% mark up, on the other end of the scale a top of the range mountain bike would see a 10% mark up. In general due to shop rent, staff, taxes and general operations a bike shop would sell such a bike at a 100% mark up, if it cost $2,000 to manufacture, it would sell for $4,000. However if bought via “Lx.” The same bike would cost $2,200.

With goods as such value, the super rich will be more inclined to buy them, relatives receive more flamboyant Christmas presents, wives receive more jewellery, and billionaires buy more supercars and yachts.

Lx. Gifts

Besides the lower “Mark Up”, there are four differences to the facebook gifts model, most significant is the amount spent, whist the top tear of $25 Million seems like a lot this category only accounts for one in 560 of those qualified to become “Lx.” members.

The second difference is in “Operating Costs”, if we consider selling one luxury item can cost ten to one hundred times more than a standard goods item, the need for staff is lower, as such presented costs decrease from 60% to 30%. However for “Service clients” spending over $1,000,000 a year the mark up increases due to dedicated concierge staff.

Thirdly the amount of resorts increases from 512 to 768, as unlike facebook gifts “Lx.” profits are split between all resorts.

Lastly a $10,000,000 deduction is made for Lx lounges, much the same as exclusive lounge bars in New York or LA, however “Lx” lounges will be subsidized to the tune of $10,000,000 thus affording the Michelin Star chef’s, stylish, attentive staff and named performers, whilst selling food and beverages at reasonable prices.

All in all Lx. Gifts is forecast to generate just over $70 Million

America Butterfly Question, AB13: Is this figure a reasonable assessment?

Higher ________ OK ________ Lower ________?

“Lx.” Infinity

In the same vein as Facebook Gifts Plus becomes the general e-commerce facebook product delivery system, “Lx.” Infinity is the every day usage version of “Lx.” Gifts.

Looking at the top tear “Diamond Plus” we see a $50,000,000 spend, this is representative of one of 0.006% of facebook members, adopting a dedicated network concierge team to look after their purchasing and procurement needs. At a mark up of 2.5% in comparison to the standard 100% if one was to spend this amount in a year, it would make sense to do so via there “Lx.” Concierge procurement team, not only will the recipient take advantage of the low mark-up, a dedicated team within the network would have excellent knowledge of the best products and services found within the network.

This figure accounts not just for everyday items and general travel and concierge items, alongside these capital acquisitions such as off plan real estate in future resort networks and other high price items.

Please notice the Diamond Plus on the far right at $2,563,477 a figure far lower that lower spending members, this is indicative of the ”GDP Buster” concept where in essence for “Lx.” is close to a loss leader, the object of the excursive being to generate as much revenue as is possible for the suppliers. As this business model/concept is unique and as such it is impossible to accurately predict usage, as such the figures have been worked on 2500 “Lx.” Infinity Diamond Plus members, considering the advantages the service could well see more.

All told, “Lx.” Infinity is forecast to generate just under $100 Million

America Butterfly Question, AB14: Is this figure a reasonable assessment?

Higher ________ OK ________ Lower ________?

All Facebook Profits Condensed.

Adding up all components facebook e-commerce, stores and concierge services are forecast to generate just under $275 Million.

America Butterfly Question, AB15: Is this figure a reasonable assessment?

Higher _____ Spot on _____Lower _____? (If higher or lower please present your estimate)

Facebook Share Price

On the 18^th May Facebook launched its IPO (Initial Public Offering / Stock market Floatation), shares were sold at a record setting value of $38 each, at the end of the day valuing Facebook at $104 Billion. However as soon at the IPO had launched certain narrow minded vultures within the financial sectors started to look at what Facebook makes now, rather than what it could make in the future. As such shortly after facebook stock lost about 20% of its value. By the end of August Facebook shares had lowered to 50% of their initial value.

Currently Facebook make around $1Billion a year in profit, which compared to other companies at a similar share value is low, as such dividend yield will be comparatively lower. To make matters worse the swing of facebook users from desktop to Cellular phones impacts revenue as currently Facebook to not have an advertising strategy for this medium.

All told if we take into account the “Lx.” forecasts are split between 768 resort networks “American Butterfly” enabled Facebook profits total just over $180 Billion. On top of that is the $1.5 Trillion 2036 Real Estate assets.

America Butterfly Bonus Question, AB16: On validation from budgetary and financial analysts alongside the bipartisan cooperation from US governments, is it fair to say Facebook shares are due to sky rocket?

Higher ________ OK ________ Lower ________?

American Butterfly

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American Butterfly 1

The Theory of Every Business

Chapter 4

“The Locations Butterfly”

By Nick Ray Ball June 2012

Part 1. Location, Location, Location
Part 2. The Locations Butterfly

“Location, Location, Location”

By the time we have factored in the $2Billion initial investment from large and small businesses plus overpay for companies which cannot project a 40% return by 2018, and added the initial $1Billion reinvestment the total investment will be in the region of $3.5Billion

From this, $500Million for university operations is deducted, along with roughly the same for building and equipping the university, hospital, sports village and other municipal buildings. Added to this is investment money that goes directly to industry. For example, the energy companies that invest will own the solar arrays they purchased or manufactured.

All told, a figure in the region of $2Billion will be left, if there is money over, the initial reinvestment will be less, if under the reinvestment will be more, so making an even $2Billion.

As an example, at a cost of $100Million a suitable 9 square mile mixed usage plot of land has been identified in Orlando, Florida. Half the land is preserved for nature, added to this roads, mandatory buildings, and car parks need to be accounted for, then the remaining land value is approximately $50,000 an acre, which may sound inexpensive, as in general like for like developed land in Orlando costs around $800,000 an acre.

However, budgeting estimates need to allow for infrastructure (roads, plumbing, cycle paths, bridges, CCTV cameras, etc). Infrastructure costs are in the range of $600Million for the first 4-year phase. Thus the effective land price is $650,000 an acre, leaving $1,35 Billion for building homes, malls, retail areas and attractions
Currently in Florida, the average land vale as a portion of property value is equal to 30% of the value of the home, therefore the above land + infrastructure costs vs. home construction costs seem as they should be. It is worth noting in strong economic areas such as Washington DC the land value is closer to 75% of the home.

Despite the recent failed property development in Spain and Ireland the reasons for which are unique to their own economies, property developments are still being built all over the world including the USA. If they did not make profit they would not build them, therefore it is reasonable to assume if one spends $2Billion on a property development one would logically anticipate breaking even. That will be our starting point: a new property development expected to make neither profit nor loss.

Before moving on to “Locations Butterfly”, an important factor needs to be pointed out, which effectively means the resort development is economically sound.

This point will be framed within a question so as to evoke reasoning:

Have you ever heard of a real estate or resort development, which did not rely on selling houses?

The properties are owned by the companies that invest, long term capital asset investments which are effectively a bonus to the trading rights, shared future technologies, branding and in general not wishing to fall behind.

Two-thirds of the villas are either lived in by their new owners or placed within a subsidized rental pool, and the balance sold at cost to those on “Spartan Contracts.” This does not mean people can’t buy homes, if there is a demand more will be built, and profited from, but said profits are not an integral factor to success just a bonus, thus if the resort does not sell a single home, it will still be a financial success.

Welcome to the interactive “Locations Butterfly”

Once again we see our “butterfly effect” circular events model, with 16 more boxes to be filled in. This time it’s a simpler exercise as there is no need for a spreadsheet. An explanation of each field is presented alongside the percentage figure indicating an increase in citizens’ desirability to live, work, or vacation at the resort, as before a “Higher”, “Ok “or “Lower” text field is presented, as before if in disagreement be it higher or lower it is preferred if an alternate estimate is in-putted as opposed to a tick or yes.

In general the Locations Butterfly adds up to 120%, so making a property worth over double its value due to its position. Some questions are more specific to residential tastes; some more specific to attracting local residents to shop and visit.

All combine to make the total as both are as relevant as each other.

Please consider not all location exercises may appeal to all people, and appreciate the resort will be carefully designed so entertainment areas are far away from retreat areas.

“The Locations Butterfly”

LB1. Resort Towns: Having spent 10 years in one of the most beautiful resort towns on earth despite overwhelming literature suggesting economic factors are the biggest factor in “Location, Location, Location”, I put good vibes, beautiful scenery, and fun things to do as my #No1.

From Orlando to Fargo, resorts will be specifically planned as resorts, making the most of natural features and re-constructing geography’s where necessary, planting palm tree’s a plenty. Including high quality affordable hotels alongside “One and Only” equivalent 6 star luxury hotels, resorts within resorts, continually attracting tourism and local visitors keeping the holiday adrenaline persistently surging.
Location desirability increased by 10%: Higher ________ OK ________ Lower ________?

LB2. Economically Planned, Plenty of Jobs: Holiday atmosphere and fun vibes aside, most literature suggests the overriding factor in the desirability of a location is a practical one, simply the availability of good jobs. The “American Butterfly” solution starts with five resorts per state partnering with 4,096 businesses each. The University and Operation center generates around 1,500 jobs, the hospital facilities creating a further 1,500 and municipality a few hundred more. Partner businesses trading within the resort will generate a further 4000, resulting in altogether over 7,000 jobs per resort town, including profit share. Over the long haul over 50Million jobs will be created.

Location desirability increased by 15%: Higher ________ OK ________ Lower ________?

LB3. Shopping Malls, Marinas & Downtown Areas: They don’t call them “Mall Rats” for nothing, whether “they” are teenagers or grandmas. Shopping Malls and Marina Developments are in themselves attractions. Downtown areas full of life are also desired, for resort and university workers to unwind and tourists and residents to be entertained. Sophisticated subsidized coach systems will ferry people to and from local towns to increase habitual use and alleviate drunk driving.

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

LB4. Super University Resort Hospitals: There are big plans not only to assist with US medical liabilities, but to make the hospital experience as pleasurable as possible, with all medical personnel and auxiliaries having been trained in 5-star services.

Further the desire to position the hospitals well, and design their architecture as close as is practical to resort hotels. This initiative also includes the sale of hundreds of private luxury medi-villas and apartments attached to and serviced by the hospitals. Senior and retirement housing sections could also be an added attraction.

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

LB5. University Towns & Good Schools: If a University and good schooling in a town adds prestige. A University town staffed to and above Ivy league schools’ standards adds significant prestige.

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

LB6. Golf Courses, lakes & Botanical Gardens: It costs $20Million plus land to build a world class golf course, in resorts where land is plentiful a number will be constructed, where land is scarce, just the one.

Wherever possible locations will be chosen with access to a river from which large man-made sandy beaches bordering on lakes will be created, near which the resort will be centered.

As the general desire is to use land that is not forested, nature will need to be reintroduced; if one is to reintroduce nature, it makes sense to do so in botanical fashion.

Location desirability increased by 10%: Higher ________ OK ________ Lower ________?

LB7. Luxury and Affordable Housing and Subsidized rentals: With the exception of the medi-villas, private estates and golf estates , as resort profitability comes from the suppliers and the university lead constructing company, there are effectively no developer costs. If there is an obvious demand, one can quite happily build and sell houses without a developer mark-up, effectively making them half the price of similar houses in the local area.

It will however be up to the individual resorts to set prices, if the demand is there and prices rise. The “Location, Location, Location” factor will already be in effect, which will be the case for initial resorts. With the advent of the 14th and 15th resorts when the story is older news, and is an advantageous move, the ability to sell houses at half their comparable local value is very useful.

To bolster the sales market, most of the properties initially created for investors if not lived in personally or by staff will go into a rental pool for around eight years, where rents will be at 75% of other comparable rents in the area, making resort employees’ salaries stretch farther, which indeed has a retail advantage for the shops.

Location desirability increased by 10%: Higher ________ OK ________ Lower ________?

LB8. Business Center, Exhibition Hall & Conferencing: Business Travel is a $200Billion a year industry in the US, after “American Butterfly” is enacted, most talk of business in the US will be about S-World & Businessbook. Therefore, plush business centers with large conferencing area and exhibition halls are mandatory projects. Within the exhibition center a permanent hall for all construction supplier companies will be built.

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

LB9. S-World Architecture & Urban Planning: S-World 3D Virtual world offers the ability for anyone to simply design their own house and furnish it, or choose from thousands of designs and make adjustments until it’s as perfect as can be depicted.

As for the City design, maybe not for the first set of resorts, but certainly for the second, a global competition would be conducted within the S-World platform, with competing individuals and teams presenting the best, most spectacular resort designs. With tens of millions in prize money for the winning designs, it’s far more than just a game and would be featured for several months in leading print resources.

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

LB10. Sports Village & Global Leagues Structures: The sports village has been placed inside the mandatory buildings contingency alongside the university, hospital and business center. It is not a commercial operation, it is free for all, indeed if one is on a “Spartan Contract”, usage is mandatory, and if one is working for and company within the network, usage increases EEE points (to be detailed later)

Further to this the POP $100 Million economic stimulus per year offered in resort credits, sees competitions and leagues spread out into the local community. With 8 sports championed, offering prize money for all that enter, not specific to the best of the best, each sports league will have 10 subsections, first split 50/50 for women and men then: Under 21’s, Any Age, 35 to 50, Over 50 and over 25% body fat ratio. All told, within the catchment area, every person could be playing semi-pro sport. However as the majority of prize money is paid per game in resort credits, all are continually week by week incentivized to visit their local resort to spend their credits.

Quick note: Due to the Quantum Scoring profit vs. revenue system, the $100 Million in network credits offered to the local community immediately sees around $55 Million in direct profit alongside $25 Million in taxes for federal and local governments. Alongside this, comes additional revenue spent in resorts via competitors on their visits, advertising and sponsorship revenue, a colossal saving in long term medical bills, excellent PR and branding for each resort, improved teamwork, mental skills, and alertness for staff and locals alike. All told, the sports prize initiative becomes a network profit centre.

The various community sports leagues become feeder leagues for professional sports persons on Spartan or other network contracts. From the outset of American Butterfly, or as named then “The Spartan Theory” before the concepts of Chaos Science, POP and compatible finite mathematics, the network make-up was already numerically defined within a knockout league structure. Originally inspired for the “FIFA Global League”, concept, a concept they greatly covert. The number set, particularly “16,” was specific to the teams in a league playing 30 league matches a year, and still having enough of a break for a knockout competition every odd year.

All resort network leagues will be sub leagues for global leagues, thus giving all global citizens a fair chance at sporting success. If they play well in their community leagues, they will be recruited to the individual network leagues, from which even in the lowest division substantial prize money is offered. For instance, if one was to win the bottom division network league cycling league, one would win far more than the winner of The Tour De France. If one were to win at Golf, they would win more that the winning of the US Open, if one were to win the Tennis, one wins more than Wimbledon. I appreciate this may sound too good to be true, but I can assure you it is easily within budget.

If one gets oneself to higher divisions, say for instance one of the two Central and North American continental network premier divisions, the winning team would win more than the winners of the World Cup and The English Premier League combined, and once one plays for the Global league the prize money starts to get ridiculous.

From these events and for all professional leagues advertising revenue will be substantial, however of equal benefit will be support for one’s local network and visitation to the network to watch events.

Please note prize money will always be equal for men and women.

Location desirability increased by 10%: Higher ________ OK ________ Lower ________?

LB11. Rezoned Land for an Ecological Improvement: While the rezoning of farmland offers a price advantage, the money saved will be used to buy forests due for clearing in developing nations, to be named Sienna’s forests and forever preserved.

Research so far has seen all residentially-zoned land abundant with trees, many of which would need to be felled. In an Ecological Economy the felling of many trees is unacceptable, indeed a “not a single tree down” policy is desired. Farmland is already an artificial eco-system, crops giving out little oxygen. The make-up of each resort must primarily express respecting nature, indeed benefiting from its presence, and will in all cases create a carbon footprint improvement.

The main factor however, comes simply from having a larger choice of locations in the first place.

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

LB12. Powered by Alternate Energy: The initial investment process projects Oil and Energy companies granted the opportunity to produce Solar Arrays via the suppliers’ business model. By 2018 the resorts are desired to be powered exclusively by green energy, with excess energy produced for their local grid. Power will be without cost for mandatory buildings such as the SURH’s.

Location desirability increased by 10%: Higher ________ OK ________ Lower ________?

LB13. The Disney Effect: As resorts are desired to be a place of fun, theme parks will of course be created. However, the “Disney Effect” is an initiative to provide extensive child care facilitates: Crèches, Montessori Schools, and in general good schools for all children.

The formative years of children shape their entire lives, plus mothers and fathers need the flexibility and trust of quality timeless (open 6am to 10pm) schooling and care centers to be able to work efficiently.

Another strong advantage is attracting families to vacation in the resorts

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

LB14. The Hollywood Effect: At over $31 Million in funding per year, the dedicated Sports Film and Advertising departments receive the second highest annual budget of all university operations, employing over 350 staff, with two thirds allocated to film and advertising. A glamorous division attracting glamorous people to the resort and whilst this may mean little to some, fickle or not, celebrity and glamour is a pull for many.

The POP1 media budget will see around $50 Million a year in additional filming budgets where all business products are photographed and filmed for their websites and S-World virtual shops. Alongside this, documentaries, “Smart Adds” (Ad’s that are entertaining and subtle) and, if appropriate, even reality TV shows will be created for, or around, businesses.

Within each resort, a designated area entitled “Little Hollywood” will be built, suitably distanced from all residential areas. “Little Hollywood” will be for all intents and purposes, a resort within a resort, with shops and entertainment venues operating as usual. However filming takes priority. An example would be a Mercedes dealership, where if the street is being used for filming, the dealership could be inconvenienced as it may not be able to take a client for a test drive, but on the other hand, Mercedes will continually see their logo and the dealership in films and series.

Little Hollywood will also have a large film studio and campus alongside a variety of unique outdoor scenes, which can be used by all networks, alongside a downtown area. For many in the local community, particularly the 20 and 30 something’s, the little Hollywood resorts within resorts will be the place to be. Little Hollywood’s also becomes a significant tourism attraction.

Lastly, of course, comes a large variety of local TV channels, including all sports leagues, often featuring friends, sons, daughters and grandchildren of people within the local community, a continuous advert for the local resort and the wider network.

Location desirability increased by 10%: Higher ________ OK ________ Lower ________?

LB15. The World Cup Draw Effect: With the first of two initial phases expecting five resorts planned per US State, each within an area nearly three times the size of Jamaica, the benefits to the local community of the first phase of resort networks being situated close by, are substantial as local property values will rise, alongside which, the billions of dollars pumped into the local community will see an economic improvement to the local area in general. All attractions included, most will enjoy the entertainment value of having a new environment to visit.

The actual positioning of resorts will be initially decided upon via the S-World UCS simulation, with many originally planned and virtually built, being refined down to a choice of four, after which a State by State, Weekend on Weekend stadium event and a “World Cup” style-draw will be held to decide the final location.

The general interest in the S-World UCS process and the following draw, assisted greatly by the local, state and national PR machines raising awareness of the resort’s existence and location, such awareness in comparison to other developments, increases the amount of people who consider visiting and purchasing property.

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

LB16. Brand Love and Quite a Story: In a similar fashion to “The World Cup Draw Effect”, the “American Butterfly” story will in general be big news. Immediate economic benefits appreciating alongside the long term economic benefits, in particular, securing Medicaid and Medicare for all and so protecting all US pensions. Then, of course there are the ecological and philanthropic endeavors.

Location desirability increased by 5%: Higher ________ OK ________ Lower ________?

Total increase in value of property due to increased desirability initiatives: +120%

America Butterfly Question, AB7: Has the case been made that the various location factors will enhance the location desirability by at least 100%

Location desirability increased by 10%: Higher ________ OK ________ Lower ________?

On a final note, it needs to be noted since the beginning of the financial crisis in affluent areas, house sales profits have fallen by 40%. If and when the financial crisis ends, which after all is the object of this exercise, real estate should return to 2006 prices. In such an event including location factors, if you are in agreement that the various location enhancing exercises as presented in the Locations Butterfly are equal to 100% including the return of economic growth a $1,000,000 investment could well return $3,400,000

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American Butterfly 1

The Theory of Every Business

Chapter 2

The Suppliers Butterfly

By Nick Ray Ball May 2012

Part 1. The Suppliers and Manufacturing Butterfly
Part 2. A Brief introduction to POP

The Suppliers and Manufacturing Butterfly

To our right, we see the second circular events butterfly including 16 factors. This example is presented to demonstrate how much profit the first wave of building supply companies can look forward to.

To assist the understanding of the process this presentation is interactive, as you can see, under the 16 headings on our butterfly there are check boxes. Over the following page is a spreadsheet that suggests an increase or decrease in profitability assigned to each box, alongside a brief explanation. Please read the explanation and its predicated increase or decrease and write your opinion in the each box.

This serves three purposes:

First: Answers will assist the process, and may lead to an increase or decrease in the forecast or result in a more detailed explanation presented.

Second: Correct answers become a validation exercise.

Third: The exercise is designed to engage the mind, and make the reader appreciate the mathematics, it’s one thing to read a profit forecast summary suggesting a 5174% return on investment, it’s another to have looked at and agreed with its every detail.

As a general rule, with all questions, due to a large degree of leeway, most, if not all estimates have been set lower that most would forecast. For instance in the authors personal experience, the loss of all financial staff and accounting costs, alongside the correct financial data presented and advice from a dedicated operation centre would have lead to a 50% rise in profitability, however for cautions sake only a 5% rise in profitability is recorded. When answering questions, please do not follow the authors caution, please give a genuine estimate, not guarded or over exaggerated, writing in higher or lower percentage rises where applicable.

Before getting into specifics, the resort expansion program needs to be highlighted:

In the last section we heard that $2 billion plus, is directly invested into each resort, where after the first $1 billion in profit from all networked companies is reinvested, in theory creating capital assets worth twice the investment price. The time it takes for the initial $1 billion in profit to be made and reinvested is estimated at just over two years.

After which by the end of the fourth year another $1 billion in profit is projected to be generated, this $ 1 billion is matched or increased by a new set of mainly small businesses, thus enough capital is available to start another resort and operation center, within a 6000 square mile radius of the initial resort.

After which, via the “Baby POP” cash injection process, this procedure repeats over 22 years until 16 resorts and operation centers are created within the 6000 square miles, approximately one every 28 miles.

All told, including home building, shops, offices, malls, marina’s, attractions, hospitals, university campuses, municipal buildings, a sports village and infrastructure over the first four years 2014 to 2018 upwards of $2.5 billion is spent. For this excursive we will assume half goes to the contractors and laborers and the balance on supplies, bricks, mortar, roofing, bathrooms, tiles, windows and the like.

For this example I have created a fictitious window manufacturing company entitled “The Window Factory” specializing in residential aluminum windows. To supply all the homes in a resort “The Window Factory” receives an annual order worth $2.5 million.

Like many or even most US small businesses in the construction industry, we shall suggest the currently this company is simply treading water, making enough to cover costs only. To start proceedings “The Window Factory” will take out a $2.5 million loan, supplied by a network bank, paying interest only, as such “The Window Factory” starts its network life making a 6% annual loss.

Above we find the suppliers and manufacturing butterfly spreadsheet, the blue squares indicate a profitable event, the orange representing an event that increases costs, pink squares indicating money in, and grey indicating expenses.

Column 2, row (n) “Total Sales” indicates The Window Factory is receiving $2.5Million a year. In row (r) “Total Costs,” including the interest on the investment loan, are at $2.65Million: As such row (w) “Total Profits” is equal to -$150,000, beneath this, row (x) indicates the company’s profit vs. revenue ratio is at minus 6%.

SB is short for “Suppliers Butterfly Question”

SB1. Colum 3 – Financial Software: The first blue box in row (g) indicates a decrease in costs, as all financial tasks from bookkeeping to auditing, are handled by the staff at the operation center.

The second blue boxes (k & l) are as one, the lower (l) indicating a 5% rise in financial efficiency. The software is directly linked to the bank removing most human interaction. Instead of one check and balance system, the software has four running concurrently, due to the financial systems, cash handling aside, human error and fraud become all but impossible.

Due to the increase in financial efficiency, is the 5% rise in revenue recorded in row (l) justified?
Please indicate your answer in the fields below, if higher or lower write in the percentage
Higher ________ OK ________ Lower ________?

SB2. Colum 4 – Business Advise: Over the first 4 years a team of a hundred or so senior analysts, logistics experts, engineers, software developers, network officers and industry specific business persons will spend six months working on the task of making all the window companies on the network more efficient, from cost savings, to sales techniques, to sourcing cheaper suppliers.

Over time, with hundreds of window companies on the network, each company’s triumphs and failures are recorded and analyzed, the information used to assist others.

At The Window Factory’s home resort & operation center, dedicated analysts gather all the data from the think tank, tweak the software and share the knowledge and findings. As a result, a 16% reduction in miscellaneous expenses is forecast (from energy to staples), a 10% increase in sales is predicted and material costs are expected to be reduced from 50% of total sales to 40%.
Higher ________ OK ________ Lower ________?

SB3. Colum 5 – Marketing Media & PR: Initially the dedicated Media & Marketing division working from the operations center make the S-World & S-Web applications, including photographing, filming & 3D rendering of the products, alongside the S-World presence, S-Web creates a state of the art website for The Window Factory, that alongside their own windows and accessories, offers many different types of windows from the other companies on the network, alongside many other building services, patio’s, bathrooms, kitchens, etc., which when sold generate extra revenue.

One also needs to factor in, the general good will of the people in the catchment area knowing that a purchase from “The Window Factory” is securing their pensions, healthcare and indeed helping to save the planet.
All factors combined increase sales by 15%, Higher ________ OK ________ Lower ________?

SB4. Colum 6 – Resort Order 1: The main advantage for The Window Factory and all other manufacturing companies is guaranteed orders from the networks to which it is affiliated.

SB4 is not a question field, as it is a definite action within the business plan. The first order from a resort network is placed; an increase in materials, sales tax, salaries and miscellaneous spending increases costs to $4Million, while sales increase to 5.8Million, after the staff profit share bonus, “The Window Factory” is now making over $1.5Million in profit.

SB5 a. Colum 7 – Product Discount: With profit up from zero to $1.5Million plus, a profit vs. revenue ratio of 27%, The Window Factory can afford to reduce the cost of its products by 20% as is desired by the resort network. However the resort does not reduce its $2.5Million order rather orders more, this effects the price of materials which rises from 40% to 50%. Overall profit is halved. (This is not a question field)

SB5 b. Colum 8 – Product Discount: However as the suppliers to “The Window Factory” are applying the same system their costs have also been reduced, but as more raw materials are used, not to the same factor as such the price of materials lowers from 50% to 45%. (This is not a question field)

SB6. Colum 9 – Local Orders: Due to the 20% discount in price it is forecast that local orders increase by 25%.

Is this a reasonable assessment? Higher ________ OK ________ Lower ________?

SB7. Colum 10 – Loans Repaid: Between 2018 and 2021 all loans are repaid. (This is not a question field)

SB8. Colum 11 – Advisory 2, marketing 2: With over 4 years spent at the operations centre on business analysis, network growth, improvements in software alongside continued marketing and internet work , material costs are expected to fall by 2.5% & and 25% increase in local sales is forecast?

Is this a reasonable assessment? Higher ________ OK ________ Lower ________?

SB9. Colum 12 – Resort Order 2 (1+1): In 2018 construction in the second resort is destined to begin, however the large investment into RC1 has been spent, and whist a continued housing and retail operation is expected for cautions sake, only a small operation is forecast at 10% of previous costs, hence one sees an increase of $250,000 in (m) the Resorts orders row. Please note the (1+1) this indicates, one big order (first 4 years) and one continued operation. (This is not a question field)

SB10. Colum 13 – Staff Efficiency: Please note row (u) “Staff Bonuses” and the row above (t) “Profit Share”, 12.5% of the profit made by the company is shared amongst the staff. By 2018 after 5 years staff salaries have effectively doubled, if the company had made more sales their salaries could have tripled. Staff are offered first phase property purchase options in future resorts and subsided eco friendly automobile purchases at 30% below manufacturing costs with a 4 year 50% buy back, making a $10,000 car cost $52 a month, the same cost as one would pay for a day’s hire.

As such wastage of raw materials is expected to be reduced lowering material costs from 42.5% to 40% and local sales are forecast to increase by 25% as all, especially the sales staff are motivated to increase profitability.
Note this increase in sales and efficiency is factored over five or six years.

Is this a reasonable assessment? Higher ________ OK ________ Lower ________?

SB11. Colum 14 – New factory: By 2021 enough profits have been made to build a new efficient factory and dedicated alternate energy power source, lowering miscellaneous spending (including electricity) by $125,000 a year and lowering materials costs, as some materials that were purchased from suppliers can now be made at the factory. Material costs are predicted to lower from 40% of revenue to 30%.
Increased quality is expected to increase local orders by 25%.

Is this a reasonable assessment? Higher ________ OK ________ Lower ________?

SB12. Colum 15 – Resort Order 3 (2+1): In 2021 two resorts are building within their 4 year initial investment cycle, as such an additional $2,500,000 a year in orders is placed, due to the factories efficiency no other staff are needed, however miscellaneous spending increases by $75,000
(This is not a question field)

SB13 a & b. Colum 16 & 17 – Discount 2: Product price can now be lowered by 30%, The Window Factories products are now 50% lower than its 2014 price, material costs rise back up to 40%, miscellaneous spending increases by $100,000.

As products are now 30% cheaper alongside continued work from both the media and business advisory departments a increase in local orders of 50% is forecast.

Is this a reasonable assessment? Higher ________ OK ________ Lower ________?

SB14. Colum 18 – Resort Order 6 (3+3): In 2026 three resorts are being built simultaneously generating orders of $2,5Million each, alongside three others are expanding and providing orders of $250,000 each.

Over the 5 years due to the media department, business advisory service, staff motivation and increased good will within the local community as the medical and ecological initiatives become more visible local orders are expected to rise by 25%.

Is this a reasonable assessment? Higher ________ OK ________ Lower ________?

SB15. Colum 19 – Resort Order 8 (4+4): In 2028 orders from the resort increase again, there are now 4 resorts in their initial hi budget phase and 4 in their continued lower budget phase. More staff bills and miscellaneous expenses are incurred.

Along with two years progress by the various departments at the operation centre, a further increase in local good, the marketing budget is raised by 25%, all told over two years a 25% increase in sales is forecast.

Is this a reasonable assessment? Higher ________ OK ________ Lower ________?

SB16. Colum 20 – Resort Order 16 (4+12): By 2036 the 16th and final resort begins, by this point staff bonuses are now double their basic salary, this alongside the extra 8 years of marketing, business analysis and by this point earth changing PR as the combined resorts across the USA attend to all Medicaid and Medicare liabilities, alongside producing green energy for over half of the USA.
Due to the above, over the final 8 years a 50% increase in local orders is forecast.

Is this a reasonable assessment? Higher ________ OK ________ Lower ________?

End of Suppliers Butterfly Questions

Note: The 2014 to 2036 figures do not include, building contracts offered to the operation centre’s building company for building developments, infrastructure and private housing outside the resort. The local sales row only forecasts sales to other building companies and individuals within the 3000 square mile local area. A fair to large amount of private and government contracts are expected further, increasing income.

Summing up, for a $2,5 million arranged investment, working on a guarded (low) estimate the building company should expect to have accumulated $130 million by 2036 a 5175% return, the equivalent of putting the $2,5 million in the bank at a 19.65% interest rate. However this model does not include inflation as such 22.65% is more accurate.

America Butterfly Question, AB3: Has the case been made that within manufacturing the window factory business model is innovate and profitable?
Defiantly ________Probably ________Not Really ________?
On the subject of inflation, in general terms it makes little difference to the model as under normal economic circumstances expenses and product prices would increase at the approximately the same rate.

However the desired effect of the “American Butterfly” solution is to see inflation level out, and in some areas decrease while GDP (what the USA sells) and salaries increase, thus the money in everyone’s pockets increases while products stay the same price, or decrease as in the case of products from “The Window Factory”

A typical example is in energy, the process of digging or drilling for fossil fuel then transporting it, then processing it is expensive, and as it is a limited commodity, supply and demand further raises its cost. Once manufactured, Solar Arrays and hydro power save on maintenance and have no such cost implications, added to that eclectic, cars’ prototype batteries can power a car 300 miles on a single charge costing only $10.

A more specific example of this is in the cost of housing. At first, it is hoped for resort property values will increase making investments more attractive. By 2036, with supplies at half the price they are now, and in general after 22 years, with many improvements in building economics and logistics created at the research centers, one would expect the cost of construction to be greatly reduced.

For example if in 2014 a property costs $300,000 to build (including land and infrastructure) if building supplies cost are reduced by 50%, in 2036 the same property will cost $225,000. At the same time, today the average post tax household income is $50,000; if by 2036 it rose to $75,000, the same house will cost three years household income, as opposed to six.

This brings the American Butterfly solution back to the core of economics, as the word economics was invented by the Greeks, who called it Oikonomia, and it was defined as: the management and building of a household. Building houses since the beginning of democracy has been the foundation of economics.

At first this may present a quandary. Since all citizens would effectively have twice what they have now, it might be difficult to comprehend. Many would think, if it was that simple, why is it not so now?

There are many additional factors that will be illustrated throughout the thesis; the spreadsheet below looks at the, “Profit vs. Revenue” ratio, which is further highlighted on the bottom row (x) of the main “Window Factory” spreadsheet presented a few pages back.

An analysis performed on the Fortune 500, (the top 500 revenue making companies in the USA), including their global operations, showed their combined revenue in 2011 was $10.8 trillion with average profits at $750 billion. As such their “Profit vs. Revenue” ratio is 7%. For every $1 they take in they make 7 cents profit.

Below is the “American Butterfly” supplier’s model “The Window Factory” in 2018 showing a 31% “Profit vs. Revenue” ratio (c). As such for every $1 they take in, they make 31 cents in profit, making “The Window Factory” four times more financially efficient than the average Fortune 500 company.

However, as all networked companies work as a unit the “EEE” (Ecological Experience Economy) economic model assisted by the “PQS” (Predictive Quantum Software) looks deeper, factoring the suppliers of “The Window Factory”. All told for every $1 “The Window Factory” receives the combined primary network companies make 58 cents. A financial efficiency increase of just under eight times the Fortune 500 companies if considered as a collective. This ratio rising as the years go on.

Going further as “American Butterfly” is an US economic solution, in financial efficiency terms one includes government tax yields (t), thus for every $1 paid to “The Window Factory,” 76 cents is accounted for, leaving what is commonly known as an “Economic Black Hole” factor of 24%, which by the time the PQS has received 22 years of development the “Economic Black Hole “ is desired to drop to zero, as that is the specific function of the PQS.

The above spreadsheet alongside the influences from physics that inspired the profit vs. revenue approach to American Butterfly are later presented in great detail within the American Butterfly part 3.

David vs. Goliath – Small vs. Big Business

Physics aside, there is a very practice explanation as to how small companies can outperform established global companies in such a fashion.

First: As far as big companies are concerned, it matters little to them what their profit ratio is as at the end of the day. The only thing their shareholders care about is profits and dividends. If we take a look at Walmart, the USA’s largest revenue-making company, last year it took $420 billion in at its registers, and made $16.4 billion in profit, a “Profit vs. Revenue” ratio under 4%. The company makes profits, share prices go up and dividends increase. The share holders are happy, so the board is happy, so the CEO is happy.

However, this business model is not a good economic model as for every dollar they make, another company does not. The “American Butterfly” model works differently. For example, initially the primary source of income is the construction of the resorts, from a $1.5 billion order (tender) to supplier companies; one seeks to generate as much profit as possible. In the case in question: “The Window Factory” vs. “Walmart”. The Resort Company Network profits would be $1 billion vs. Walmart Corporate profits at $58 million.

Second: Loyally, drive, and the communal desire to make as much profit as is humanly possible. If one told all employees at Walmart that they would be paid regardless of whether they came to work or not, few would turn up the next day. By the same token, offer the executives double the money to work at a rival firm, few would stay put.

The resort suppliers business model consists of many small business owners who are of course loyal to themselves and staff on profit share, thus regardless of basic salary, every day is seen as another day to make more profit, and so increase profit share.

America Butterfly Question, AB4: Has the case been made that given competent operation center management and next generation business & networking software, an alliance of many small businesses can be more efficient than a single large business?

Definitely ________ Probably ________ Unlikely ________?

A (very) Brief Introduction to POP

The “POP” (Pressure of profit) process describes the network growth structure, the result of attempting to create mathematics that is not susceptible to rounding errors. It is exstreemly powerful, and presented in great detail within American Butterfly part 3. We start with BABY POP, the investment process which creates the 15 baby resorts from which “The Window Factory” and the other suppliers receive their orders. Without the guaranteed orders, “The Window Factory” could not create the necessary profits to promote growth.

These 15 resorts cannot all benefit from the construction suppliers tender process. The second and third resorts will pick up contracts after which the other resorts will manage the building contract, but not benefit from the suppliers model within construction. There are however many manufacturing models in different industries that will follow the same process benefiting baby resorts. Most profits made from e-commerce, are largely exclusive to the parent resort. This action is deliberate as the first resort needs to be economically unbreakable, thereby becoming “the anchor” for all other resorts in its league.

The “POP” process maybe best described as a continuous cash injection, companies are required by 2018 to make at least 40% profit in relationship to their initial investment. In the case of the window factory their initial investment was $2.5 million and their 2018 profit is forecast at $2.44 million i.e. 98%. In general if a company’s forecast is lower than 40%, their investment will need to be increased, while their property returns remain the same.

As such the minimum first phase resorts will make in 2018 will be $800 million as that is 40% of the (base) investment price. However due to over-performance expected from the technology companies, building suppliers, and retail suppliers to the technology company’s e-commerce endeavors, a figure in the region of $2 billion is forecast for each of 512 first (2014) and second (2016) mother resorts.

The graphic middle right shows the timeline for the creation of the first 8 resort networks created by Baby POP, after which new networks are created each year until a league of 16 is completed. Underneath we see a sample of the Baby POP spreadsheet, which is shown in full over 8 pages within American Butterfly part 3. Please note the pink squares displaying the annual $350 million investment from the parent resort (Resort Company 1= RC1) into its baby company, thus bolstering the baby’s (RC2’s) profits.

The profit target for (RC2) is lower at $700 million; in 2021 RC2 is expected to meet its profit target, once met, as before a new resort is funded (RC3), at which point the $375 million from RC1 goes into RC3 – this time however RC3 also has $300 million from RC2 generating a total of $675 million a year. As this process continues, the more baby resorts in the league, the higher the “POP” (Pressure of Profit) and the greater the cash injection, by 2036 the 16^th resort network receives $2.7 billion from Baby POP.

From the 4^th resort onward the profit target reduces to 25%, in addition over 10% will be generated via the operations center where-by the profit goes straight to Baby POP, so the actual profit target in comparison to investment is but 15%, as such Baby POP acts as a fail safe, an “at the worst we will achieve this”.

“This” however is significant, as this fail safe has enough financial power to cover all US Medical liabilities and generate half the USA’s energy needs via alternate green energy sources as by 2038.

Lastly, it is important to understand the companies that fund the cash injection, own the developments that are built, alongside new income generating business, as such; all initial companies within a mother network have a presence in all 16 resorts in the league.

“The Theory of Everything”

The “Theory of Everything” (TOE) is terms of physics is the search for unity within the mathematics of Einstein’s Theory of Relativity and the other pillar of modern physics Quantum Mechanics

A number of candidate theories of everything have been proposed by theoretical physicists during the twentieth century, but none have been confirmed experimentally.

“The most popular Theory of Everything is
String Theory.”

“A TOE Philosophy”

An evolution of: “The Theory of Everything” (TOE)

“The Theory of, what we know now”
“The Theory of, just a little more than we know now”
“The Theory of, more than we now know”
“The Theory of, a lot more than we now know”
“The Theory of, most things”
“The Theory of, just about everything”
“The Theory of Everything”

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